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~person:"Barone, Michael J."
~person:"González, Jorge"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
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Brand image
Konsumentenverhalten
Sales promotion
5
Verkaufsförderung
5
Consumer behaviour
4
Preismanagement
3
Pricing strategy
3
Target group
2
Zielgruppe
2
Brand management
1
Cognition
1
Cognitive flexibility
1
Consumer motivation
1
Deal depth
1
Embodied cognition
1
Emotion
1
Food retailing
1
Handedness consistency
1
Kaufmotiv
1
Kognition
1
Kundenbindungsprogramm
1
Lebensmitteleinzelhandel
1
Loyalty program
1
Markenführung
1
Preis
1
Price
1
Price comparisons
1
Price promotions
1
Promotional response
1
Rabatt
1
Rebate
1
Salespeople
1
Segmentation
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Social psychology
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Soft skills
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Soziale Kompetenz
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Sozialpsychologie
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Targeted coupons
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USA
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United States
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Barone, Michael J.
González, Jorge
Usman, Osly
11
Rajagopal
7
Gedenk, Karen
6
Kukar-Kinney, Monika
6
Bertini, Marco
5
Chugan, Pawan K.
5
Fam, Kim Shyan
5
Gázquez-Abad, Juan Carlos
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Görtz, Gunnar
5
Mehta, Dr. Neha
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Monroe, Kent B.
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Natter, Martin
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Neslin, Scott A.
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Xia, Lan
5
Aydinli, Aylin
4
Barnhardt, Sharon
4
Barrio-García, Salvador del
4
Bauer, Hans H.
4
Bogomolova, Svetlana
4
Breugelmans, Els
4
Crespo-Almendros, Esmeralda
4
Dewani, Prem Prakash
4
Duflo, Esther
4
Herrmann, Andreas
4
Kaiser, Harry M.
4
Loginova, Oksana
4
Pandey, Neeraj
4
Pratiwi, Hana
4
Rosmawati, Pipih
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Wang, X. Henry
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Zeng, Chenhang
4
Ailawadi, Kusum L.
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Aspara, Jaakko
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Bagchi, Rajesh
3
Banerjee, Abhijit V.
3
Behe, Bridget K.
3
Bijmolt, Tammo H. A.
3
Das, Gopal
3
Dastidar, Surajit Ghosh
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
2
When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.
;
Lyle, Keith B.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
Saved in:
3
The effect of deal exclusivity on consumer response to targeted price promotions : a social identification perspective
Barone, Michael J.
;
Roy, Tirthankar
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
1
,
pp. 78-89
Persistent link: https://www.econbiz.de/10003958612
Saved in:
4
Does exclusivity always pay off? : exclusive price promotions and consumer response
Barone, Michael J.
;
Roy, Tirthankar
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 121-132
Persistent link: https://www.econbiz.de/10003995127
Saved in:
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