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~person:"Barone, Michael J."
~subject:"Preiswettbewerb"
~subject:"Price"
~subject:"Theory"
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Preiswettbewerb
Price
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Consumer behaviour
7
Konsumentenverhalten
7
Preismanagement
7
Pricing strategy
7
Preis
4
Sales promotion
3
Verkaufsförderung
3
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Price location
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Betriebliche Standortwahl
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Category pricing
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Cognition
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Cognitive flexibility
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Comparison
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Deal depth
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Einzelhandel
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Embodied cognition
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Firm location choice
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Handedness consistency
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Internal reference prices
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Kognition
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Price comparisons
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Price competition
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Price judgments
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Price promotions
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Pricing
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Retail trade
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Sales response
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Social psychology
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Sozialpsychologie
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Theorie
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assimilation
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competitive price comparisons
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contrast
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Barone, Michael J.
Bergemann, Dirk
43
Levy, Daniel C.
26
Snir, Avichai
26
Armstrong, Mark
24
Schlosser, Rainer
23
Bagwell, Kyle
22
Peitz, Martin
22
Simchi-Levi, David
22
Feenstra, Robert C.
21
Nakov, Anton
21
Hunold, Matthias
20
Anderson, Simon P.
18
Menzio, Guido
18
Sibly, Hugh
18
Simon, Hermann
18
Vincent, Nicolas
18
Bos, Iwan
17
Chen, Ying-Ju
17
Courty, Pascal
17
Cremer, Helmuth
17
Itskhoki, Oleg
17
Janssen, Maarten C. W.
17
Lippi, Francesco
17
Muthers, Johannes
17
Thisse, Jacques-François
17
Chen, Haipeng
16
Liu, Qihong
16
Sørgard, Lars
16
Vickers, John
16
Zaccour, Georges
16
Alvarez, Fernando
15
Bester, Helmut
15
Jullien, Bruno
15
Kind, Hans Jarle
15
Mantovani, Andrea
15
Matsushima, Noriaki
15
Miravete, Eugenio J.
15
Nilsen, Øivind Anti
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Rhodes, Andrew
15
Wang, Yining
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Marketing letters : a journal of research in marketing
2
Journal of marketing
1
Journal of retailing
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
Location, location, location : when and how low price locations improve consumer price perceptions
Barone, Michael J.
;
Coulter, Keith S.
;
Kulow, Katina
; …
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1190-1203
Persistent link: https://www.econbiz.de/10013280076
Saved in:
2
How internal reference prices determine when a price's location will influence consumer judgments
Kulow, Katina
;
Coulter, Keith S.
;
Barone, Michael J.
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 563-575
Persistent link: https://www.econbiz.de/10013454634
Saved in:
3
The upside of down : presenting a price in a low or high location influences how consumers evaluate it
Barone, Michael J.
;
Coulter, Keith S.
;
Li, Xingbo
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 397-410
Persistent link: https://www.econbiz.de/10012420856
Saved in:
4
When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.
;
Lyle, Keith B.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
Saved in:
5
Retailers' use of partially comparative pricing : from across-category to within-category effects
Miniard, Paul W.
;
Mohammed, Shazad Mustapha
;
Barone, …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 33-48
Persistent link: https://www.econbiz.de/10009782085
Saved in:
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