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~person:"Barreda, Albert A."
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Barreda, Albert A.
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ECONIS (ZBW)
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Website interactivity and brand development of online travel agencies in China : the moderating role of age
Ye, Haobin
;
Barreda, Albert A.
;
Okumus, Fevzi
;
Nusair, …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 382-389
Persistent link: https://www.econbiz.de/10012023665
Saved in:
2
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
3
The role of trust in creating positive word of mouth and behavioral intentions : the case of online social networks
Barreda, Albert A.
;
Bilgihan, Anil
;
Kageyama, Yoshimasa
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
1
,
pp. 16-36
Persistent link: https://www.econbiz.de/10011289292
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