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~person:"Barros, Pedro Pita"
~person:"Bruhn, Manfred"
~person:"Knoll, Silke"
~person:"Pepels, Werner"
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Search: subject_exact:"Media planning"
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Advertising media
12
Werbeträger
12
Advertising planning
7
Werbeplanung
7
Werbung
3
Advertising
2
Competition
2
Confidence
2
Digital platform
2
Digitale Plattform
2
Kommunikation
2
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2
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2
Mediaplanung
2
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2
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2
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2
Vertrauen
2
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2
Öffentlichkeitsarbeit
2
B-to-B-Marketing
1
Betriebliche Budgetierung
1
Business-to-business marketing
1
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1
Cultural identity
1
International marketing
1
Internationales Marketing
1
Internet marketing
1
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1
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1
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1
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1
Marketingmanagement
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8
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Barros, Pedro Pita
Bruhn, Manfred
Knoll, Silke
Pepels, Werner
Jugenheimer, Donald W.
7
Budzinski, Oliver
6
Eisend, Martin
6
Kelley, Larry D.
6
Huber, Frank
5
Jap, Sandy D.
4
Katz, Helen E.
4
Lindstädt-Dreusicke, Nadine
4
Steffenhagen, Hartwig
4
Blakeman, Robyn
3
Esch, Franz-Rudolf
3
Kerbache, Laoucine
3
Klucharev, Vasily
3
Lee, Janghyuk
3
Meyer, Frederik
3
Pusler, Michael
3
Rijpkema, Mark
3
Schweiger, Günter
3
Segijn, Claire M.
3
Sheehan, Kim Bartel
3
Smit, Gitty
3
Stallen, Mirre
3
Unger, Fritz
3
Venkataraman, Sriram
3
Voorveld, Hilde
3
Baetzgen, Andreas
2
Brasel, S. Adam
2
Broadbent, Simon
2
Chang, Chingching
2
Chatterjee, Patrali
2
Chen, Lin
2
Dabic, Marina
2
Dahlén, Micael
2
Danaher, Peter J.
2
Erdogan, B. Zafer
2
Frank, Mark W.
2
Franz, Gerhard
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Duncker & Humblot
2
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1
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Discussion paper / NHH, Department of Economics
1
Handbook of research on international advertising
1
Organisation und praktische Anwendung
1
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ECONIS (ZBW)
12
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1
Grundlagen der Mediaplanung
Pepels, Werner
-
2023
Persistent link: https://www.econbiz.de/10014308126
Saved in:
2
Die 4 P im Marketing
Pepels, Werner
-
2017
Persistent link: https://www.econbiz.de/10011696324
Saved in:
3
Grundzüge der Markt- und Unternehmenskommunikation : Wirtschaftsskripte
Pepels, Werner
-
2017
Persistent link: https://www.econbiz.de/10014012791
Saved in:
4
How does shifting ad budgets impact trust in advertising media?
Eisend, Martin
;
Knoll, Silke
;
Schmidt, Susanne
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 353-363)
.
2012
Persistent link: https://www.econbiz.de/10009748086
Saved in:
5
Transnational trust in advertising media
Eisend, Martin
;
Knoll, Silke
- In:
Handbook of research on international advertising
,
(pp. 439-454)
.
2012
Persistent link: https://www.econbiz.de/10009514365
Saved in:
6
Media competition on the internet
Barros, Pedro Pita
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002211766
Saved in:
7
Marketingkommunikation
Pepels, Werner
-
2011
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009159530
Saved in:
8
Werbung in Fachmedien
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 183-201)
.
2009
Persistent link: https://www.econbiz.de/10003822709
Saved in:
9
Mediawerbung
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 45-66)
.
2009
Persistent link: https://www.econbiz.de/10003765977
Saved in:
10
Entscheidungskriterien und Methoden der Intramediaselektion
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 859-889)
.
2009
Persistent link: https://www.econbiz.de/10003766191
Saved in:
1
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