//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Barros, Pedro Pita"
~person:"Bruhn, Manfred"
~person:"Knoll, Silke"
~person:"Smit, Gitty"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Media planning"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising media
9
Werbeträger
9
Advertising planning
3
Brand image
3
Celebrity endorsement
3
Celebrity-Werbung
3
Markenimage
3
Neuromarketing
3
Psychology of advertising
3
Werbeplanung
3
Werbepsychologie
3
Competition
2
Confidence
2
Digital platform
2
Digitale Plattform
2
Media industries
2
Mediensektor
2
Vertrauen
2
Wettbewerb
2
Betriebliche Budgetierung
1
Corporate budgeting
1
Cultural identity
1
International marketing
1
Internationales Marketing
1
Kulturelle Identität
1
Public relations
1
Öffentlichkeitsarbeit
1
more ...
less ...
Online availability
All
Free
3
Undetermined
1
Type of publication
All
Article
6
Book / Working Paper
3
Type of publication (narrower categories)
All
Aufsatz im Buch
4
Book section
4
Arbeitspapier
2
Article in journal
2
Aufsatz in Zeitschrift
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
more ...
less ...
Language
All
English
7
German
2
Author
All
Barros, Pedro Pita
Bruhn, Manfred
Knoll, Silke
Smit, Gitty
Jugenheimer, Donald W.
7
Budzinski, Oliver
6
Eisend, Martin
6
Kelley, Larry D.
6
Pepels, Werner
6
Huber, Frank
5
Jap, Sandy D.
4
Katz, Helen E.
4
Lindstädt-Dreusicke, Nadine
4
Steffenhagen, Hartwig
4
Blakeman, Robyn
3
Esch, Franz-Rudolf
3
Kerbache, Laoucine
3
Klucharev, Vasily
3
Lee, Janghyuk
3
Meyer, Frederik
3
Pusler, Michael
3
Rijpkema, Mark
3
Schweiger, Günter
3
Segijn, Claire M.
3
Sheehan, Kim Bartel
3
Stallen, Mirre
3
Unger, Fritz
3
Venkataraman, Sriram
3
Voorveld, Hilde
3
Baetzgen, Andreas
2
Brasel, S. Adam
2
Broadbent, Simon
2
Chang, Chingching
2
Chatterjee, Patrali
2
Chen, Lin
2
Dabic, Marina
2
Dahlén, Micael
2
Danaher, Peter J.
2
Erdogan, B. Zafer
2
Frank, Mark W.
2
Franz, Gerhard
2
more ...
less ...
Institution
All
Institutt for Samfunnsøkonomi <Bergen, Norwegen>
1
Published in...
All
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Discussion paper / NHH, Department of Economics
1
ERIM report series research in management
1
Handbook of research on international advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Topics in economic analysis & policy
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Celebrities and Shoes on the Female Brain : The Neural Correlates of Product Evaluation in the Context of Fame
Stallen, Mirre
-
2011
Celebrity endorsement is omnipresent. However, despite its prevalence, it is unclear why celebrities are more persuasive than (equally attractive) non-famous endorsers. The present study investigates which processes underlie the effect of fame on product memory and purchase intention by the use...
Persistent link: https://www.econbiz.de/10013134407
Saved in:
2
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
-
2009
Persistent link: https://www.econbiz.de/10008664793
Saved in:
3
How does shifting ad budgets impact trust in advertising media?
Eisend, Martin
;
Knoll, Silke
;
Schmidt, Susanne
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 353-363)
.
2012
Persistent link: https://www.econbiz.de/10009748086
Saved in:
4
Transnational trust in advertising media
Eisend, Martin
;
Knoll, Silke
- In:
Handbook of research on international advertising
,
(pp. 439-454)
.
2012
Persistent link: https://www.econbiz.de/10009514365
Saved in:
5
Media competition on the internet
Barros, Pedro Pita
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002211766
Saved in:
6
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 802-811
Persistent link: https://www.econbiz.de/10009272602
Saved in:
7
Mediawerbung
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 45-66)
.
2009
Persistent link: https://www.econbiz.de/10003765977
Saved in:
8
Entscheidungskriterien und Methoden der Intramediaselektion
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 859-889)
.
2009
Persistent link: https://www.econbiz.de/10003766191
Saved in:
9
Media competition on the internet
Barros, Pedro Pita
;
Kind, Hans Jarle
;
Nilssen, Tore
; …
- In:
Topics in economic analysis & policy
4
(
2004
)
1
Persistent link: https://www.econbiz.de/10002498087
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->