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~person:"Bart, Yakov"
~person:"Kannan, P. K."
~subject:"Big data"
~subject:"Data security"
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Bart, Yakov
Kannan, P. K.
Verhoef, Peter C.
2
Abhishek, Vibhanshu
1
Andrews, Michelle
1
Bradlow, Eric T.
1
Breugelmans, Els
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Chun, So Yeon
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2
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing letters : a journal of research in marketing
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Identifying market structure : a deep network representation learning of social engagement
Yang, Yi
;
Zhang, Kunpeng
;
Kannan, P. K.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 37-56
Persistent link: https://www.econbiz.de/10013258873
Saved in:
2
Opportunities and challenges of using biometrics for business : developing a research agenda
De Keyser, Arne
;
Bart, Yakov
;
Gu, Xian
;
Liu, Qing
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 52-62
Persistent link: https://www.econbiz.de/10012663279
Saved in:
3
Data analytics in a privacy-concerned world
Wieringa, Jaap E.
;
Kannan, P. K.
;
Ma, Xiao
;
Reutterer, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 915-925
Persistent link: https://www.econbiz.de/10012420647
Saved in:
4
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
5
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
6
Marketing analytics for data-rich environments
Wedel, Michel
;
Kannan, P. K.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
Saved in:
7
The path to purchase and attribution modeling : introduction to special section
Kannan, P. K.
;
Reinartz, Werner J.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 449-456
Persistent link: https://www.econbiz.de/10011596849
Saved in:
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