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~person:"Bart, Yakov"
~subject:"Internet marketing"
~subject:"Mobiltelefon"
~subject:"Relationship marketing"
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Internet marketing
Mobiltelefon
Relationship marketing
Mobile Business
4
Mobile business
4
Online-Marketing
4
Advertising effects
3
Feldforschung
3
Field research
3
Werbewirkung
3
2007-2010
2
Advertising
2
Mobile Marketing
2
Mobile communications
2
Mobile marketing
2
Mobilkommunikation
2
Psychology of advertising
2
USA
2
United States
2
Werbepsychologie
2
Werbung
2
Consumer behaviour
1
Development aid
1
Entwicklungshilfe
1
Japan
1
Konsumentenverhalten
1
Mobile advertising
1
Mobile phone
1
Mobile promotions
1
Räumliche Verteilung
1
Spatial distribution
1
advertising effectiveness
1
digital advertising
1
field experiments
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mobile advertising
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persuasion
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Bart, Yakov
Luo, Xueming
5
Al-Nabhani, Khalid
4
Fang, Zheng
4
Ghose, Anindya
4
Han, Sang Pil
4
Kumar, Vikas
4
McLean, Graeme J.
4
Okazaki, Shintaro
4
Stephen, Andrew T.
4
Sárváry, Miklós
4
Thrassou, Alkis
4
Andrews, Michelle
3
Bamoriya, Hemant
3
Bhatnagar, Vishal
3
Dwivedi, Yogesh Kumar
3
Gerpott, Torsten J.
3
Liébana-Cabanillas, Francisco
3
Mittal, Saurabh
3
Oh, Wonseok
3
Park, Sungho
3
Ranjan, Jayanthi
3
Vrontis, Demetris
3
Acs, Zoltán J.
2
Arnita, Devi
2
Aslam, Wajeeha
2
Audretsch, David B.
2
Brandt, Tobias
2
Brennan, Bernie
2
Broeckelmann, Philipp
2
Choi, Jeonghye
2
Cui, Xuebin
2
Delić, Mia
2
Dix, Steve
2
Dölling, Steffen
2
Efthymiou, Leonidas
2
Farhat, Kashif
2
Florido-Benítez, Lázaro
2
Foo, Pik-Yin
2
Foster, Robert John
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Faculty & research / Insead : working paper series
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
4
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1
Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov
;
Sárváry, Miklós
;
Stephen, Andrew T.
-
2012
Persistent link: https://www.econbiz.de/10009622518
Saved in:
2
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
Saved in:
3
Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
Saved in:
4
A field study of the determinants of mobile advertising effectivenss
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
-
2012
-
Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
Saved in:
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