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~person:"Bass, Frank M."
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Verbraucher
5
Markenartikel
3
Marktforschung
3
Absatz und Verbrauch
1
Economics
1
Marketing management
1
Marketingmanagement
1
Theorie
1
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Bass, Frank M.
Katona, George
23
Kroeber-Riel, Werner
18
Scherhorn, Gerhard
15
Beier, Udo
14
Hansen, Ursula
14
Nicosia, Francesco M.
13
Sheth, Jagdish N.
13
Dichtl, Erwin
12
Robertson, Thomas S.
12
Strümpel, Burkhard
12
Wiswede, Günter
12
Łyziak, Tomasz
12
Ferber, Robert
11
Ahlheim, Michael
10
Bruhn, Manfred
10
Diller, Hermann
10
Ehrenberg, A. S. C.
10
Jorgenson, Dale W.
10
Meffert, Heribert
10
Weinberg, Peter
10
Andreasen, Alan R.
9
Basu, Susanto
9
Berry, Steven
9
Howard, John A.
9
Pascali, Luigi
9
Schiantarelli, Fabio
9
Grunert, Klaus G.
8
Kollat, David T.
8
Morgan, James N.
8
Moschis, George P.
8
Sturdivant, Frederick D.
8
Ward, Scott
8
Ambrus, Attila
7
Bester, Helmut
7
Böcker, Franz
7
Davis, Harry L.
7
Deaton, Angus
7
Felser, Georg
7
Fischer-Winkelmann, Wolf F.
7
Granbois, Donald H.
7
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Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Operations research
1
Selected aspects of consumer behavior : A summary from the perspective of different disciplines. Prep. for: Nat. Science Foundation, Directorate for Research Applications
1
The Wiley marketing series
1
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ECONIS (ZBW)
5
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A multibrand stochastic model compounding heterogeneous Erlang timing and multinominal choice processes
Jeuland, Abel P.
;
Bass, Frank M.
;
Wright, Gordon P.
- In:
Operations research
28
(
1980
)
2
,
pp. 255-277
Persistent link: https://www.econbiz.de/10003482587
Saved in:
2
Applications of the sciences in marketing management
Bass, Frank M.
(
contributor
);
King, Charles W.
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10000050369
Saved in:
3
Analytical approaches in the study of purchase behavior and brand choice
Bass, Frank M.
- In:
Selected aspects of consumer behavior : A summary from …
,
(pp. 491-514)
.
1977
Persistent link: https://www.econbiz.de/10001879257
Saved in:
4
Equilibrium stochastic choice and market penetration theories : derivations and comparisons
Bass, Frank M.
;
Jeuland, Abel
;
Wright, Gordon P.
- In:
Management science : journal of the Institute for …
22
(
1976
)
10
,
pp. 1051-1063
Persistent link: https://www.econbiz.de/10001879298
Saved in:
5
The theory of stochastic preference and brand switching
Bass, Frank M.
- In:
Journal of marketing research : JMR
11
(
1974
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10001879535
Saved in:
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