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~person:"Batt, Verena"
~person:"Baumgarth, Carsten"
~person:"Bowden, Jana"
~person:"Fischer, Alexander"
~person:"Hultén, Peter"
~person:"Kamalanabhan, T. J."
~subject:"Arbeitsverhalten"
~subject:"Brand commitment"
~subject:"Markenimage"
~subject:"Messung"
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Arbeitsverhalten
Brand commitment
Markenimage
Messung
Internal branding
9
Interne Markenführung
9
Brand image
6
Brand management
3
Consumer behaviour
3
Internal communication
3
International marketing
3
Internationales Marketing
3
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3
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1
Austauschtheorie
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Brand behavior
1
Branding
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Coping-Strategie
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Corporate culture
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Einzelhandel
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Erdölindustrie
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India
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Indien
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Internal brand equity
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Marketing management
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Marketingmanagement
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Measurement
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Batt, Verena
Baumgarth, Carsten
Bowden, Jana
Fischer, Alexander
Hultén, Peter
Kamalanabhan, T. J.
Tomczak, Torsten
7
Esch, Franz-Rudolf
6
Bruhn, Manfred
3
Herrmann, Andreas
2
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2
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2
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2
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2
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2
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2
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1
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1
Ali, Mohsin
1
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1
Biedenbach, Galina
1
Biedenbach, Thomas
1
Binu Raj, Asha
1
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1
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Du Preez, Rose
1
Duh, Helen Inseng
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Eichel, Verena
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
The journal of brand management : an international journal
2
Corporate communications : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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1
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
2
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
3
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
4
Internal corporate communication and its impact on internal branding : Perception of Indian public sector employees
Sharma, Neha
;
Kamalanabhan, T. J.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 300-322
Persistent link: https://www.econbiz.de/10009621662
Saved in:
5
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
Saved in:
6
Interne Kommunikation zum Aufbau von Markenwissen bei den Mitarbeitern
Esch, Franz-Rudolf
;
Fischer, Alexander
;
Strödter, Kristina
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 101-120)
.
2009
Persistent link: https://www.econbiz.de/10003856359
Saved in:
7
Interne Kommunikation zum Aufbau von Markenwissen bei den Mitarbeitern
Esch, Franz-Rudolf
;
Fischer, Alexander
;
Strödter, Kristina
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 101-120)
.
2008
Persistent link: https://www.econbiz.de/10003599852
Saved in:
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