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~person:"Bauer, Hans H."
~person:"Büttgen, Marion"
~subject:"Beziehungsmarketing"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Consumer behaviour
14
Konsumentenverhalten
14
Deutschland
7
Germany
7
Relationship marketing
5
Market research
3
Marktforschung
3
Theorie
3
Theory
3
Advertising effects
2
Automotive market
2
Brand
2
Brand management
2
Empirical method
2
Empirische Methode
2
France
2
Frankreich
2
Information behaviour
2
Informationsverhalten
2
Kfz-Markt
2
Markenartikel
2
Markenführung
2
Online retailing
2
Online-Handel
2
Social Web
2
Social web
2
Werbewirkung
2
Automotive industry
1
Bio-Lebensmittel
1
Cluster analysis
1
Clusteranalyse
1
Cross-cultural relations
1
Customer integration
1
Customer satisfaction
1
Customer service
1
Dienstleistungsqualität
1
Dienstleistungssektor
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Druckerzeugnis
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Drucktechnik
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Aufsatz im Buch
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German
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Bauer, Hans H.
Büttgen, Marion
Fournier, Susan
5
Stauss, Bernd
4
Birker, Benjamin
3
Bruhn, Manfred
3
Hansen, Ursula
3
Hollebeek, Linda D.
3
Huber, Frank
3
Johnson, Michael D.
3
MacInnis, Deborah J.
3
Park, C. Whan
3
Aggarwal, Anu Gupta
2
Ahlert, Dieter
2
Balqiah, Tengku Ezni
2
Belz, Christian
2
Benkenstein, Martin
2
Bliemel, Friedhelm
2
Browne, Glenn J.
2
Capriello, Antonella
2
Chen, Qimei
2
Conduit, Jodie
2
Diller, Hermann
2
Dixon, Andrea L.
2
Eine, Bastian
2
Fassott, Georg
2
Fudenberg, Drew
2
Goldsmith, Ronald E.
2
Grabner-Kräuter, Sonja
2
Grewal, Dhruv
2
Grieser, Lukas
2
Gómez-Suárez, Mónica
2
Hadwich, Karsten
2
Helm, Sabrina
2
Herrmann, Andreas
2
Ieva, Marco
2
Kazman, Rick
2
Kenning, Peter
2
Kumar, V.
2
Li, Dahui
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Consumer-brand relationships : theory and practice
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Kundenintegration : Forum Dienstleistungsmanagement
1
Three essays on success factors of digital and non-digital services
1
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ECONIS (ZBW)
5
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The influence of customer characteristics on frontline employees’ customer need knowledge
Hüttel, Björn Armin
;
Schumann, Jan Hendrik
;
Büttgen, …
- In:
Three essays on success factors of digital and …
,
(pp. 116-155)
.
2017
Persistent link: https://www.econbiz.de/10011894444
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2
Love actually? : measuring and exploring consumers' brand love
Heinrich, Daniel
;
Albrecht, Carmen-Maria
;
Bauer, Hans H.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 137-150)
.
2012
Persistent link: https://www.econbiz.de/10009739833
Saved in:
3
Die Beteiligung von Konsumenten an der Dienstleistungserstellung : Last oder Lust? - Eine motivations- und dissonanztheoretische Analyse
Büttgen, Marion
- In:
Kundenintegration : Forum Dienstleistungsmanagement
,
(pp. 63-89)
.
2009
Persistent link: https://www.econbiz.de/10014562295
Saved in:
4
Method supplied investigation of customer loyalty in the automotive industry : results of a causal analytical study
Bauer, Hans H.
- In:
Customer retention in the automotive industry : …
,
(pp. 167-213)
.
1997
Persistent link: https://www.econbiz.de/10001299161
Saved in:
5
Die Bestimmungsgrößen der Markentreue beim Pkw-Kauf : Ergebnisse einer empirischen Untersuchung
Bauer, Hans H.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 119-132)
.
1996
Persistent link: https://www.econbiz.de/10001293677
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