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~person:"Bauer, Hans H."
~person:"Camilleri, Mark Anthony"
~source:"econis"
~subject:"Celebrity-Werbung"
~subject:"Deutschland"
~subject:"Electronic banking"
~subject:"Konsumentenverhalten"
~subject:"Social web"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
~type_genre:"Systematic review"
~type_genre:"Textbook"
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Celebrity-Werbung
Deutschland
Electronic banking
Konsumentenverhalten
Social web
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Germany
14
Social Web
11
Internet marketing
10
Online-Marketing
10
Theorie
8
Theory
8
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7
Electronic Commerce
7
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6
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6
Marketingmanagement
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5
Online-Handel
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Öffentlichkeitsarbeit
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4
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Internet
4
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4
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social media
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German
17
English
7
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Bauer, Hans H.
Camilleri, Mark Anthony
Fantapié Altobelli, Claudia
15
Kollmann, Tobias
14
Fritz, Wolfgang
11
Greenstein, Shane M.
11
Heinemann, Gerrit
11
Möslein, Kathrin
11
Picot, Arnold
11
Martínez-López, Francisco J.
10
Ozuem, Wilson
10
Büttgen, Marion
9
Hai-Jew, Shalin
9
Kirchhoff, Sabine
9
Krcmar, Helmut
9
Hudetz, Kai
8
Michelis, Daniel
8
Scheer, August-Wilhelm
8
Wiedmann, Klaus-Peter
8
Wirtz, Bernd W.
8
Adeola, Ogechi
7
Buhl, Hans Ulrich
7
Di Virgilio, Francesca
7
Dölling, Steffen
7
Füller, Johann
7
Grabner-Kräuter, Sonja
7
Hinson, Robert
7
Karjaluoto, Heikki
7
Klamma, Ralf
7
Korflesch, Harald F. O. von
7
Kreutzer, Ralf T.
7
Meffert, Heribert
7
Möhlenbruch, Dirk
7
Schiefer, Gerhard W.
7
Tochtermann, Klaus
7
Backhaus, Klaus
6
Diehl, Sandra
6
Friedrichsen, Mike
6
Gázquez-Abad, Juan Carlos
6
Haucap, Justus
6
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
8
Strategic corporate communication in the digital age
6
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Dienstleistungsmarketing
1
Direct marketing
1
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Handbuch Multi-Channel-Marketing
1
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
1
Marken im Einfluss des Internet : Markendialog März 2009
1
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ECONIS (ZBW)
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10
of
24
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1
A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad
;
Camilleri, Mark Anthony
;
Díaz, Paloma
- In:
Strategic corporate communication in the digital age
,
(pp. 235-250)
.
2021
Persistent link: https://www.econbiz.de/10012491724
Saved in:
2
Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
Saved in:
3
Corporate communication through social networks : the identification of the key dimensions for dialogic communication
Capriotti, Paul
;
Zeler, Ileana
;
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 33-51)
.
2021
Persistent link: https://www.econbiz.de/10012491070
Saved in:
4
The corporate communication executives’ interactive engagement through digital media
Camilleri, Mark Anthony
;
Isaías, Pedro
- In:
Strategic corporate communication in the digital age
,
(pp. 52-72)
.
2021
Persistent link: https://www.econbiz.de/10012491140
Saved in:
5
The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram
Marques, Inês Rios
;
Casais, Beatriz
;
Camilleri, Mark …
- In:
Strategic corporate communication in the digital age
,
(pp. 131-143)
.
2021
Persistent link: https://www.econbiz.de/10012491518
Saved in:
6
The use of digital media for marketing, CSR communication and stakeholder engagement
Troise, Ciro
;
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 161-174)
.
2021
Persistent link: https://www.econbiz.de/10012491565
Saved in:
7
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H.
(
ed.
);
Rösger, Jürgen
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10009700367
Saved in:
8
Viral Advertising
Bauer, Hans H.
;
Haber, Tobias E.
;
Albrecht, Carmen-Maria
; …
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 267-282)
.
2008
Persistent link: https://www.econbiz.de/10003762162
Saved in:
9
Viral Advertising
Bauer, Hans H.
;
Haber, Tobias E.
;
Albrecht, Carmen-Maria
; …
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 267-282)
.
2007
Persistent link: https://www.econbiz.de/10003566395
Saved in:
10
Brand Communities im Web
Bauer, Hans H.
;
Wöbcke, Lars
- In:
Marken im Einfluss des Internet : Markendialog März 2009
,
(pp. 111-146)
.
2009
Persistent link: https://www.econbiz.de/10003855277
Saved in:
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