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~person:"Bauer, Hans H."
~person:"Camilleri, Mark Anthony"
~source:"econis"
~subject:"Celebrity-Werbung"
~subject:"Konsumentenverhalten"
~subject:"Social web"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
~type_genre:"Textbook"
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Celebrity-Werbung
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Social web
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13
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11
Internet marketing
10
Online-Marketing
10
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7
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7
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social media
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Bauer, Hans H.
Camilleri, Mark Anthony
Möslein, Kathrin
11
Greenstein, Shane M.
10
Martínez-López, Francisco J.
10
Ozuem, Wilson
10
Büttgen, Marion
9
Fantapié Altobelli, Claudia
9
Hai-Jew, Shalin
9
Kirchhoff, Sabine
9
Michelis, Daniel
8
Adeola, Ogechi
7
Di Virgilio, Francesca
7
Dölling, Steffen
7
Füller, Johann
7
Grabner-Kräuter, Sonja
7
Möhlenbruch, Dirk
7
Tochtermann, Klaus
7
Wiedmann, Klaus-Peter
7
Gázquez-Abad, Juan Carlos
6
Hinson, Robert
6
Klamma, Ralf
6
Korflesch, Harald F. O. von
6
Krcmar, Helmut
6
Kreutzer, Ralf T.
6
Langner, Sascha
6
Pleil, Thomas
6
Stocker, Alexander
6
Uhl, Axel
6
Bullinger-Hoffmann, Angelika C.
5
Constantinides, Efthymios
5
Coombs, W. Timothy
5
Ferri, Fernando
5
Grifoni, Patrizia
5
Hennigs, Nadine
5
Indrawati
5
Jentz, Gaylord A.
5
Kollmann, Tobias
5
Leimeister, Jan Marco
5
Malthouse, Edward C.
5
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Strategic corporate communication in the digital age
6
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Direct marketing
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Handbuch Multi-Channel-Marketing
1
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
1
Marken im Einfluss des Internet : Markendialog März 2009
1
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ECONIS (ZBW)
Showing
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15
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1
A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad
;
Camilleri, Mark Anthony
;
Díaz, Paloma
- In:
Strategic corporate communication in the digital age
,
(pp. 235-250)
.
2021
Persistent link: https://www.econbiz.de/10012491724
Saved in:
2
Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012490999
Saved in:
3
Corporate communication through social networks : the identification of the key dimensions for dialogic communication
Capriotti, Paul
;
Zeler, Ileana
;
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 33-51)
.
2021
Persistent link: https://www.econbiz.de/10012491070
Saved in:
4
The corporate communication executives’ interactive engagement through digital media
Camilleri, Mark Anthony
;
Isaías, Pedro
- In:
Strategic corporate communication in the digital age
,
(pp. 52-72)
.
2021
Persistent link: https://www.econbiz.de/10012491140
Saved in:
5
The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram
Marques, Inês Rios
;
Casais, Beatriz
;
Camilleri, Mark …
- In:
Strategic corporate communication in the digital age
,
(pp. 131-143)
.
2021
Persistent link: https://www.econbiz.de/10012491518
Saved in:
6
The use of digital media for marketing, CSR communication and stakeholder engagement
Troise, Ciro
;
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 161-174)
.
2021
Persistent link: https://www.econbiz.de/10012491565
Saved in:
7
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H.
(
ed.
);
Rösger, Jürgen
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10009700367
Saved in:
8
Brand Communities im Web
Bauer, Hans H.
;
Wöbcke, Lars
- In:
Marken im Einfluss des Internet : Markendialog März 2009
,
(pp. 111-146)
.
2009
Persistent link: https://www.econbiz.de/10003855277
Saved in:
9
Interaktion in Web-Communities als Erfolgsfaktor der Erlebniskommunikation
Bauer, Hans H.
;
Botzenhardt, Achim
;
Heinrich, Daniel
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 135-149)
.
2011
Persistent link: https://www.econbiz.de/10009373457
Saved in:
10
Intercultural consumer classifications in e-commerce
Bauer, Hans H.
;
Neumann, Marcus M.
;
Huber, Frank
- In:
Classification - the ubiquitous challenge : proceedings …
,
(pp. 561-568)
.
2005
Persistent link: https://www.econbiz.de/10003569653
Saved in:
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