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~person:"Bauer, Hans H."
~person:"Chan, Fanny Fong Yee"
~person:"Sonnac, Nathalie"
~subject:"Advertising effects"
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Advertising effects
Product placement
11
Product Placement
10
Werbewirkung
6
Fernsehprogramm
4
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4
Brand awareness
3
Fernsehwerbung
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Nash equilibrium
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product placement
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Bauer, Hans H.
Chan, Fanny Fong Yee
Sonnac, Nathalie
Pelsmacker, Patrick de
14
Dens, Nathalie
12
Matthes, Jörg
9
Reijmersdal, Eva A. van
8
Naderer, Brigitte
7
Chen, Huan
6
Russell, Cristel Antonia
5
Verhellen, Yann
5
Avramova, Yana R.
4
Balasubramanian, Siva Kumar
4
Cauberghe, Verolien
4
Davtyan, Davit
4
Erenburg, Grigori
4
Gistri, Giacomo
4
Hudders, Liselot
4
Natarajan, Thamaraiselvan
4
Redondo, Ignacio
4
Tessitore, Tina
4
Uslay, Can
4
Boerman, Sophie C.
3
Chan, Fong Yee
3
Küster, Inés
3
Patwardhan, Hemant
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Pillai, Deepa
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Sabour, Nadia I.
3
Schramm, Holger
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Schweidel, David A.
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Spielvogel, Ines
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Stephen, Gladys
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Vashisht, Devika
3
Wang, Ye
3
Arasu Balasubramaniam, Senthil
2
Auty, Susan
2
Bryant, Melchior D.
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Burkhalter, Janée N.
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Burmann, Christoph
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Cauberghe, Veroline
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Journal of promotion management : JPM
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
International marketing review
1
Marketing intelligence & planning
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
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An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
2
A critical realist and multimethodology framework for product placement research
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 279-295
Persistent link: https://www.econbiz.de/10011305239
Saved in:
3
Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee
;
Petrovici, Dan
;
Lowe, Ben
- In:
International marketing review
33
(
2016
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011540150
Saved in:
4
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
Saved in:
5
Die Kausalitäten von Brand Placements als Werbewirkungsmodell
Bauer, Hans H.
;
Bryant, Melchior D.
;
Neumann, Marcus M.
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 275-284)
.
2008
Persistent link: https://www.econbiz.de/10003588616
Saved in:
6
Effective product placement
Bauer, Hans H.
;
Neumann, Marcus M.
;
Bryant, Melchior D.
; …
-
2006
Persistent link: https://www.econbiz.de/10003381637
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