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~person:"Bauer, Hans H."
~person:"Dens, Nathalie"
~person:"Yoon, Sukki"
~subject:"Advertising effects"
~subject:"Advertising"
~subject:"Theory"
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Advertising effects
Advertising
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Consumer behaviour
140
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38
Brand management
25
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Bauer, Hans H.
Dens, Nathalie
Yoon, Sukki
Gierl, Heribert
38
Huber, Frank
32
Septianto, Felix
30
Anderson, Simon P.
28
Pelsmacker, Patrick de
26
Hruschka, Harald
25
Mullainathan, Sendhil
25
Janssen, Maarten C. W.
23
Diehl, Sandra
20
Eisend, Martin
20
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20
Kerschbamer, Rudolf
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Sheth, Jagdish N.
20
Postlewaite, Andrew
19
Blundell, Richard W.
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Inderst, Roman
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Matsushima, Noriaki
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Moraga-González, José Luis
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Peitz, Martin
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16
Weinberg, Peter
16
Armstrong, Mark
15
Dellaert, Benedict G. C.
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Helm, Roland
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Herrmann, Andreas
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Samuelson, Larry
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Sutter, Matthias
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Vermeulen, Frederic
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14
Herweg, Fabian
14
Palma, André de
14
Skiera, Bernd
14
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
8
International journal of advertising : the quarterly review of marketing communications
7
International journal of advertising : the review of marketing communications
6
Journal of business research : JBR
4
Journal of advertising : official publication of the American Academy of Advertising
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Journal of electronic commerce research : JECR
2
The journal of brand management : an international journal
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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International journal of market research : JMRS ; the journal of the Market Research Society
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Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Review of economics
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Schriften zum Marketing
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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1
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Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
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ECONIS (ZBW)
61
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1
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
2
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
3
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
4
The COVID-19 threat and luxury advertising
Baek, Tae Hyun
;
Kim, Jungkeun
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
Journal of consumer behaviour
22
(
2023
)
3
,
pp. 582-596
Persistent link: https://www.econbiz.de/10014326136
Saved in:
5
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
6
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
7
Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin
;
Ryoo, Yuhosua
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
Saved in:
8
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
9
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
10
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
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