Gbadamosi, Ayantunji (ed.) - 2016
Foreword -- Preface -- Acknowledgment -- Consumer behaviour in developing nations : a conceptual overview / Ayantunji … consumer behaviour / Cynthia A. BULLEY, CENTRAL UNIVERSITY, Ghana, Veronica Adu-Brobbey, University of Education, Winneba … Christian University, Uganda -- Social class and consumer behaviour in sub-Saharan Africa : implications for cross cultural …