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~person:"Bauer, Hans H."
~person:"Jang, Soocheong"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"United States"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Beziehungsmarketing
United States
Consumer behaviour
134
Konsumentenverhalten
134
Deutschland
49
Germany
48
Gastronomie
30
Restaurant industry
30
Brand image
20
Markenimage
20
Theorie
19
Theory
19
Werbewirkung
17
Customer satisfaction
16
Kundenzufriedenheit
16
Relationship marketing
16
USA
16
Dienstleistungsqualität
14
Service quality
14
Brand management
13
Markenführung
13
Emotion
11
Estimation
11
Online retailing
11
Online-Handel
11
Schätzung
11
E-commerce
10
Electronic Commerce
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Internet
9
Internet marketing
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Online-Marketing
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Confidence
8
Market research
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Marktforschung
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29
German
18
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Bauer, Hans H.
Jang, Soocheong
Han, Heesup
50
Mattila, Anna S.
39
Huber, Frank
36
Hollebeek, Linda D.
35
Gierl, Heribert
31
Grewal, Dhruv
27
Loureiro, Sandra Maria Correia
27
Kumar, V.
26
Septianto, Felix
26
Verhoef, Peter C.
26
Pelsmacker, Patrick de
25
Usman, Osly
24
Lusk, Jayson L.
20
Quach, Sara
20
Dens, Nathalie
19
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Sreejesh, S.
19
Bang, Nguyen
18
Diehl, Sandra
18
Herrmann, Andreas
18
Wangenheim, Florian von
18
Das, Gopal
17
Japutra, Arnold
17
Schramm-Klein, Hanna
17
Swoboda, Bernhard
17
Tanford, Sarah
17
Yoon, Sukki
17
Ahn, Jiseon
16
Balaji, M. S.
16
Bijmolt, Tammo H. A.
16
Eisend, Martin
16
Gustafsson, Anders
16
Khan, Imran
16
Lemon, Katherine N.
16
Mittal, Vikas
16
Pauwels, Koen
16
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International journal of hospitality management
15
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
7
International journal of contemporary hospitality management
5
Reihe: Management-Know-how / M : praxisnah und aktuell
2
The journal of services marketing
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Consumer-brand relationships : theory and practice
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Betriebswirtschaft : DBW
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Series: Management know-how / M
1
SpringerLink / Bücher
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ECONIS (ZBW)
47
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1
Plant-based food is unhealthy : that's not true! : how can corrective messages help promote plant-based menus in quick-service restaurants?
Zhang, Xingyi
;
Jeong, EunHa
;
Shao, Xiaolong
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
35
(
2023
)
9
,
pp. 3216-3234
Persistent link: https://www.econbiz.de/10014334291
Saved in:
2
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
3
Restaurant-visit intention : do anthropomorphic cues, brand awareness and subjective social class interact?
Kim, Heewon
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2359-2378
Persistent link: https://www.econbiz.de/10013412621
Saved in:
4
Is differential treatment in response to service failures effective? : the roles of comparison, loyalty, and scarcity messages
Kim, Heewon
;
Jang, Soocheong
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012547932
Saved in:
5
Mr. Potato Head fights food waste : the effect of anthropomorphism in promoting ugly food
Shao, Xiaolong
;
Jeong, EunHa
;
Jang, Soocheong
;
Xu, Yang
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012293740
Saved in:
6
Ethnic food advertising formats and consumers' responses : picture-dominant or text-dominant?
Kim, DongHee
;
Jang, Soocheong
- In:
International journal of hospitality management
82
(
2019
),
pp. 5-12
Persistent link: https://www.econbiz.de/10012121356
Saved in:
7
Stress and food choices : examining gender differences and the time horizon framing effect
Kim, DongHee
;
Jang, Soocheong
- In:
International journal of hospitality management
67
(
2017
),
pp. 134-142
Persistent link: https://www.econbiz.de/10011785181
Saved in:
8
Heuristic evaluation of healthy menus : examining the effect of brand image congruity
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
29
(
2017
)
10
,
pp. 2514-2534
Persistent link: https://www.econbiz.de/10011777063
Saved in:
9
Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of hospitality management
53
(
2016
),
pp. 81-93
Persistent link: https://www.econbiz.de/10011443033
Saved in:
10
Why do customers switch? : more satiated or less satisfied
Park, Jeong-yeol
;
Jang, Soocheong
- In:
International journal of hospitality management
37
(
2014
),
pp. 159-170
Persistent link: https://www.econbiz.de/10010354187
Saved in:
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