Ethnic food advertising formats and consumers' responses : picture-dominant or text-dominant?
Year of publication: |
2019
|
---|---|
Authors: | Kim, DongHee ; Jang, Soocheong |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 82.2019, p. 5-12
|
Subject: | Ethnic food | Korean food | Restaurant advertisement | Advertising format | Customer familiarity | Endorsement | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Ethnische Gruppe | Ethnic group | Werbewirkung | Advertising effects | Werbung | Advertising | Lebensmittel | Food | Ernährungsindustrie | Food industry | Südkorea | South Korea |
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