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~person:"Bauer, Hans H."
~person:"Jebarajakirthy, Charles"
~subject:"Internet"
~subject:"Market research"
~subject:"Marktsegmentierung"
~subject:"Theorie"
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Internet
Market research
Marktsegmentierung
Theorie
Consumer behaviour
109
Konsumentenverhalten
109
Deutschland
49
Germany
48
Theory
21
Beziehungsmarketing
18
Relationship marketing
18
Online retailing
16
Online-Handel
16
E-commerce
15
Electronic Commerce
15
Brand management
12
Markenführung
12
Estimation
11
Schätzung
11
Brand image
10
Markenimage
10
Advertising effects
9
Confidence
9
Dienstleistungsqualität
9
Einzelhandel
9
Retail trade
9
Service quality
9
Vertrauen
9
Werbewirkung
9
Customer satisfaction
8
Kundenzufriedenheit
8
Market segmentation
8
Marktforschung
8
Marketing management
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7
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German
29
English
10
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Bauer, Hans H.
Jebarajakirthy, Charles
Hruschka, Harald
29
Anderson, Simon P.
27
Huber, Frank
27
Kerschbamer, Rudolf
24
Sheth, Jagdish N.
24
Janssen, Maarten C. W.
21
Mullainathan, Sendhil
21
Belk, Russell W.
20
Gierl, Heribert
19
Grunert, Klaus G.
19
Postlewaite, Andrew
19
Sutter, Matthias
19
Blundell, Richard W.
18
Herrmann, Andreas
18
Hildebrandt, Lutz
18
Inderst, Roman
18
Helm, Roland
17
Peitz, Martin
17
Skiera, Bernd
17
Boztuğ, Yasemin
16
Dellaert, Benedict G. C.
16
Matsushima, Noriaki
16
Moraga-González, José Luis
16
Armstrong, Mark
15
Courty, Pascal
15
Herweg, Fabian
15
Samuelson, Larry
15
Shy, Oz
15
Vermeulen, Frederic
15
Decker, Reinhold
14
Gröppel-Klein, Andrea
14
Homburg, Christian
14
Palma, André de
14
Thisse, Jacques-François
14
Zinman, Jonathan
14
Bagozzi, Richard P.
13
Fishman, Arthur
13
Kamakura, Wagner A.
13
Nevo, Aviv
13
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
8
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Handbuch Multi-Channel-Marketing
1
Journal of business economics : JBE
1
Journal of strategic marketing
1
Marken im Einfluss des Internet : Markendialog März 2009
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
1
Review of economics
1
Schriften zum Marketing
1
Series: Management know-how / M
1
The international journal of bank marketing : IJBM
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
1
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
1
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ECONIS (ZBW)
39
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1
Anti-consumption behavior : a meta-analytic integration of attitude behavior context theory and well-being theory
Maseeh, Haroon Iqbal
;
Sangroya, Deepak
;
Jebarajakirthy, …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2302-2327
Persistent link: https://www.econbiz.de/10013465193
Saved in:
2
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
3
Retailer selection compulsion in the subsistence markets
Mukherjee, Srabanti
;
Jebarajakirthy, Charles
;
Datta, Biplab
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012132200
Saved in:
4
Marketing microcredit to bottom of the pyramid market: Investigating determinants and the role of self-identity : the case of youth in post-war context
Jebarajakirthy, Charles
;
Thaichon, Paramaporn
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
2
,
pp. 191-215
Persistent link: https://www.econbiz.de/10011486761
Saved in:
5
Evaluating specific service quality aspects which impact on customers' behavioural loyalty in high-tech internet services
Thaichon, Paramaporn
;
Jebarajakirthy, Charles
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011529483
Saved in:
6
Internet service providers' service quality and its effect on customer loyalty of different usage patterns
Quach, Sara
;
Thaichon, Paramaporn
;
Jebarajakirthy, Charles
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 104-113
Persistent link: https://www.econbiz.de/10011442362
Saved in:
7
A study investigating attitudinal perceptions of microcredit services and their relevant drivers in bottom of pyramid market segments
Jebarajakirthy, Charles
;
Lobo, Antonio
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 39-48
Persistent link: https://www.econbiz.de/10010503934
Saved in:
8
Investigating determinants of youth's intentions of seeking microcredit in the post-conflict era
Jebarajakirthy, Charles
;
Lobo, Antonio C.
;
Hewege, Chandana
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 579-601
Persistent link: https://www.econbiz.de/10010495838
Saved in:
9
Brand Communities im Web
Bauer, Hans H.
;
Wöbcke, Lars
- In:
Marken im Einfluss des Internet : Markendialog März 2009
,
(pp. 111-146)
.
2009
Persistent link: https://www.econbiz.de/10003855277
Saved in:
10
Resistenz gegenüber Online-Werbung : Einflussfaktoren und Konsequenzen der Werberesistenz im Internet
Bauer, Hans H.
;
Haber, Tobias E.
;
Bryant, Melchior D.
; …
-
2008
Persistent link: https://www.econbiz.de/10003734851
Saved in:
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