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~person:"Bauer, Hans H."
~person:"Jebarajakirthy, Charles"
~subject:"Internet"
~subject:"Market research"
~subject:"Marktsegmentierung"
~type_genre:"Article in journal"
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Internet
Market research
Marktsegmentierung
Consumer behaviour
49
Konsumentenverhalten
49
E-commerce
9
Electronic Commerce
9
Beziehungsmarketing
8
Einzelhandel
8
Relationship marketing
8
Retail trade
8
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7
Theory
7
Dienstleistungsqualität
6
Online retailing
6
Online-Handel
6
Service quality
6
Brand management
5
Customer satisfaction
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Germany
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Vertrauen
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Bauer, Hans H.
Jebarajakirthy, Charles
Hruschka, Harald
11
Chawla, Deepak
8
Bruwer, Johan
7
Dolnicar, Sara
7
Parsad, Chandan
7
Prashar, Sanjeev
7
Laroche, Michel
6
Moschis, George P.
6
Sands, Sean
6
Vijay, T. Sai
6
Ahuja, Vandana
5
Belk, Russell W.
5
Dahl, Darren W.
5
Davis, Brennan
5
Du, Rex Yuxing
5
Milne, George R.
5
Neslin, Scott A.
5
Rundle-Thiele, Sharyn
5
Sondhi, Neena
5
Thaichon, Paramaporn
5
Verhoef, Peter C.
5
Walsh, Gianfranco
5
Bagozzi, Richard P.
4
Bronnenberg, Bart J.
4
D'Souza, Clare M.
4
Denizci Guillet, Basak
4
Fitzsimons, Gavan J.
4
George, Ajimon
4
Gierl, Heribert
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Kamakura, Wagner A.
4
Kannan, P. K.
4
Khatwani, Gaurav
4
Kipnis, Eva
4
Konuş, Umut
4
Ozanne, Julie L.
4
Paço, Arminda M. Finisterra do
4
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Asia Pacific journal of marketing and logistics
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of retailing and consumer services
2
Journal of business economics : JBE
1
Journal of strategic marketing
1
Marketing : ZFP ; journal of research and management
1
The international journal of bank marketing : IJBM
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
1
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ECONIS (ZBW)
12
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1
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
2
Marketing microcredit to bottom of the pyramid market: Investigating determinants and the role of self-identity : the case of youth in post-war context
Jebarajakirthy, Charles
;
Thaichon, Paramaporn
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
2
,
pp. 191-215
Persistent link: https://www.econbiz.de/10011486761
Saved in:
3
Evaluating specific service quality aspects which impact on customers' behavioural loyalty in high-tech internet services
Thaichon, Paramaporn
;
Jebarajakirthy, Charles
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011529483
Saved in:
4
Internet service providers' service quality and its effect on customer loyalty of different usage patterns
Quach, Sara
;
Thaichon, Paramaporn
;
Jebarajakirthy, Charles
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 104-113
Persistent link: https://www.econbiz.de/10011442362
Saved in:
5
A study investigating attitudinal perceptions of microcredit services and their relevant drivers in bottom of pyramid market segments
Jebarajakirthy, Charles
;
Lobo, Antonio
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 39-48
Persistent link: https://www.econbiz.de/10010503934
Saved in:
6
Investigating determinants of youth's intentions of seeking microcredit in the post-conflict era
Jebarajakirthy, Charles
;
Lobo, Antonio C.
;
Hewege, Chandana
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 579-601
Persistent link: https://www.econbiz.de/10010495838
Saved in:
7
"Heavy User" von Handelsmarken : eine konzeptionelle und empirische Analyse zur Wirkung einer Handelsmarkenpolitik
Bauer, Hans H.
;
Görtz, Gunnar
;
Strecker, Tina
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
1
,
pp. 4-25
Persistent link: https://www.econbiz.de/10002767417
Saved in:
8
Neue Zielgruppensegmente für das Marketing: der schwule Konsument
Bauer, Hans H.
;
Neumann, Marcus M.
;
Weiss, Kristina von
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10002565921
Saved in:
9
Risikowahrnehmung und Kaufverhalten im Internet
Bauer, Hans H.
;
Sauer, Nicola E.
;
Becker, Stefanie
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10001779709
Saved in:
10
Die Akzeptanz von Versicherungsdienstleistungen im Internet : eine theoretische und empirische Analyse
Bauer, Hans H.
;
Sauer, Nicola E.
;
Brugger, Nicole
- In:
Zeitschrift für die gesamte Versicherungswissenschaft …
91
(
2002
)
3
,
pp. 329-363
Persistent link: https://www.econbiz.de/10001714696
Saved in:
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