//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Hans H."
~person:"McDonald, Heath"
~subject:"Beziehungsmarketing"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
United States
Consumer behaviour
104
Konsumentenverhalten
104
Deutschland
49
Germany
48
Relationship marketing
24
Theorie
19
Theory
19
Professional sports
17
Profisport
17
Sportmarketing
16
Sports marketing
16
Brand image
11
Brand management
11
Estimation
11
Internet
11
Markenführung
11
Markenimage
11
Online retailing
11
Online-Handel
11
Schätzung
11
E-commerce
10
Electronic Commerce
10
Football
10
Fußball
10
Advertising effects
9
Marketing management
9
Marketingmanagement
9
Sport
9
Sports
9
Werbewirkung
9
Market research
8
Marktforschung
8
Confidence
7
Sport organization
7
Sportorganisation
7
Verbraucherverhalten
7
Vertrauen
7
Brand
6
Customer satisfaction
6
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
19
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Graue Literatur
5
Non-commercial literature
5
Arbeitspapier
4
Aufsatz im Buch
4
Book section
4
Working Paper
4
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Handbook
1
Handbuch
1
Hochschulschrift
1
Systematic review
1
Thesis
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
18
German
10
Author
All
Bauer, Hans H.
McDonald, Heath
Han, Heesup
48
Hollebeek, Linda D.
34
Mattila, Anna S.
33
Kumar, V.
26
Verhoef, Peter C.
26
Huber, Frank
24
Loureiro, Sandra Maria Correia
23
Grewal, Dhruv
22
Lusk, Jayson L.
20
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Bang, Nguyen
18
Herrmann, Andreas
18
Jang, Soocheong
17
Swoboda, Bernhard
17
Tanford, Sarah
17
Usman, Osly
17
Wangenheim, Florian von
17
Ahn, Jiseon
16
Khan, Imran
16
Lemon, Katherine N.
16
Mittal, Vikas
16
Gil Saura, Irene
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Stavins, Joanna
15
Wong, IpKin Anthony
15
Aksoy, Lerzan
14
Balaji, M. S.
14
Das, Gopal
14
Einav, Liran
14
Fetscherin, Marc
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Neslin, Scott A.
14
more ...
less ...
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Sport management review
4
European Sport management quarterly : ESMQ
3
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Consumer-brand relationships : theory and practice
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Betriebswirtschaft : DBW
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Journal of business research : JBR
1
Marketing intelligence & planning
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
Saved in:
2
Predicting season ticket holder retention using rich behavioral data
Karg, Adam
;
Tamaddoni, Ali
;
McDonald, Heath
;
Ewing, Michael
- In:
Journal of sport management : the official journal of …
35
(
2021
)
5
,
pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
Saved in:
3
Built to last : relationship quality management for season ticket holders
Lee, Mi Ae
;
Kunkel, Thilo
;
Funk, Daniel C.
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 364-384
Persistent link: https://www.econbiz.de/10012256487
Saved in:
4
Female season ticket holders : how their satisfaction is derived differently from males
McDonald, Heath
;
Leckie, Civilai
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
2
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011890879
Saved in:
5
Predicting behavioral loyalty through corporate social responsibility : the mediating role of involvement and commitment
Inoue, Yuhei
;
Funk, Daniel C.
;
McDonald, Heath
- In:
Journal of business research : JBR
75
(
2017
),
pp. 46-56
Persistent link: https://www.econbiz.de/10011699762
Saved in:
6
The uniqueness of sport : testing against marketing's empirical laws
Baker, Bradley J.
;
McDonald, Heath
;
Funk, Daniel C.
- In:
Sport management review
19
(
2016
)
4
,
pp. 378-390
Persistent link: https://www.econbiz.de/10011566663
Saved in:
7
The development and change of brand associations and their influence on team loyalty over time
Kunkel, Thilo
;
Doyle, Jason P.
;
Funk, Daniel C.
;
Du, James
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011489217
Saved in:
8
CSR, relationship quality, loyalty and psychological connection in sports
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
McDonald, Heath
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 883-898
Persistent link: https://www.econbiz.de/10011572260
Saved in:
9
The immediate impact of coach succession events on season ticket holder attitudes
Karg, Adam
;
McDonald, Heath
;
Schoenberg, Geoff
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
1
,
pp. 30-42
Persistent link: https://www.econbiz.de/10010515318
Saved in:
10
Predicting which season ticket holders will renew oand which will not
McDonald, Heath
;
Karg, Adam J.
;
Leckie, Civilai
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
5
,
pp. 503-520
Persistent link: https://www.econbiz.de/10010482285
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->