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~person:"Bauer, Hans H."
~person:"Neslin, Scott A."
~subject:"Estimation"
~subject:"Market segmentation"
~subject:"Marktforschung"
~subject:"Marktsegmentierung"
~type_genre:"Article in journal"
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Estimation
Market segmentation
Marktforschung
Marktsegmentierung
Consumer behaviour
36
Konsumentenverhalten
36
Beziehungsmarketing
11
Relationship marketing
11
Distribution channel
10
Vertriebsweg
10
Theorie
8
Theory
8
E-commerce
7
Einzelhandel
7
Electronic Commerce
7
Retail trade
7
Brand image
5
Internet
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Markenimage
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Marketing management
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Marketingmanagement
5
Sales promotion
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Verkaufsförderung
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4
Deutschland
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Germany
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Markenführung
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Online retailing
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2
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14
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14
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8
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5
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Bauer, Hans H.
Neslin, Scott A.
Hruschka, Harald
13
Steiner, Winfried J.
8
Bruwer, Johan
7
Dolnicar, Sara
7
Chawla, Deepak
6
Sands, Sean
6
Belk, Russell W.
5
Dahl, Darren W.
5
Davis, Brennan
5
Du, Rex Yuxing
5
Kamakura, Wagner A.
5
Parsad, Chandan
5
Prashar, Sanjeev
5
Rundle-Thiele, Sharyn
5
Sondhi, Neena
5
Walsh, Gianfranco
5
Bagozzi, Richard P.
4
Baumgartner, Bernhard
4
Bradlow, Eric T.
4
Bronnenberg, Bart J.
4
Cherchye, Laurens
4
D'Souza, Clare M.
4
Dong, Diansheng
4
Eisend, Martin
4
Fitzsimons, Gavan J.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Kipnis, Eva
4
Moschis, George P.
4
Olsen, Janeen E.
4
Ozanne, Julie L.
4
Paço, Arminda M. Finisterra do
4
Pich, Christopher
4
Raposo, Mário
4
Rock, Bram de
4
Schwarzkopf, Stefan
4
Selvanathan, Saroja
4
Thach, Liz
4
Vijay, T. Sai
4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of marketing research : JMR
1
Journal of retailing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
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ECONIS (ZBW)
8
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1
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
Saved in:
2
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
3
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
4
The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.
;
Sun, Yacheng
;
Neslin, Scott A.
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
Saved in:
5
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
6
"Heavy User" von Handelsmarken : eine konzeptionelle und empirische Analyse zur Wirkung einer Handelsmarkenpolitik
Bauer, Hans H.
;
Görtz, Gunnar
;
Strecker, Tina
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
1
,
pp. 4-25
Persistent link: https://www.econbiz.de/10002767417
Saved in:
7
Neue Zielgruppensegmente für das Marketing: der schwule Konsument
Bauer, Hans H.
;
Neumann, Marcus M.
;
Weiss, Kristina von
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10002565921
Saved in:
8
Die Erfassung der Markentreue im Automobilmarkt mit loglinearen Modellen
Bauer, Hans H.
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
23
(
1994
)
9
,
pp. 434-439
Persistent link: https://www.econbiz.de/10001169698
Saved in:
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