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~person:"Bauer, Hans H."
~person:"Schwarz, Norbert"
~subject:"Beziehungsmarketing"
~subject:"Verbraucher"
~type_genre:"Collection of articles of several authors"
~type_genre:"Handbook"
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Beziehungsmarketing
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Consumer behaviour
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Bauer, Hans H.
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3
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ECONIS (ZBW)
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Handbook of research methods in consumer psychology
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011997386
Saved in:
2
The aging consumer : perspectives from psychology and economics
Drolet, Aimee Leigh
(
ed.
);
Schwarz, Norbert
(
ed.
); …
-
2010
Persistent link: https://www.econbiz.de/10014450368
Saved in:
3
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
Saved in:
4
Konsumentenverhalten im Internet
Bauer, Hans H.
(
ed.
)
-
2004
Persistent link: https://www.econbiz.de/10001851192
Saved in:
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