//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bauer, Hans H."
~person:"Wen, Taylor Jing"
~person:"Zúñiga, Miguel Ángel"
~subject:"Advertising effects"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumer behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Werbung
Consumer behaviour
108
Konsumentenverhalten
107
Deutschland
49
Germany
49
Werbewirkung
27
Brand image
21
Markenimage
21
Brand management
20
Markenführung
20
Theorie
19
Theory
19
Beziehungsmarketing
17
Relationship marketing
17
Emotion
14
Advertising
12
Brand
12
Markenartikel
12
Estimation
11
Online retailing
11
Online-Handel
11
Schätzung
11
E-commerce
10
Electronic Commerce
10
Internet
9
Confidence
8
Market research
8
Marketing management
8
Marketingmanagement
8
Marktforschung
8
Vertrauen
8
Experiment
7
Verbraucherverhalten
7
Internet marketing
6
Online-Marketing
6
Psychology of advertising
6
Werbepsychologie
6
Dienstleistungsqualität
5
Market segmentation
5
more ...
less ...
Online availability
All
Undetermined
17
Free
1
Type of publication
All
Article
20
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Aufsatz im Buch
2
Aufsatzsammlung
2
Book section
2
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
19
German
8
Author
All
Bauer, Hans H.
Wen, Taylor Jing
Zúñiga, Miguel Ángel
Septianto, Felix
29
Gierl, Heribert
25
Pelsmacker, Patrick de
25
Dens, Nathalie
21
Diehl, Sandra
19
Eisend, Martin
19
Taylor, Charles Raymond
15
Yoon, Sukki
14
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Wu, Linwan
13
Boerman, Sophie C.
12
Dahlén, Micael
12
Huber, Frank
12
Hudders, Liselot
12
Muehling, Darrel D.
12
Dodoo, Naa Amponsah
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Naderer, Brigitte
11
Reijmersdal, Eva A. van
11
Rosengren, Sara
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Choi, Yung Kyun
10
Evans, Nathaniel J.
10
Terlutter, Ralf
10
Bellman, Steven
9
Chan, Kara
9
Ghose, Anindya
9
Jin, Ginger Zhe
9
Sahni, Navdeep S.
9
Usman, Osly
9
Yoon, Hye Jin
9
Bang Nguyen Viet
8
Ilicic, Jasmina
8
Jang, Soocheong
8
more ...
less ...
Published in...
All
Journal of current issues and research in advertising
3
Journal of marketing communications
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
International journal of advertising : the review of marketing communications
2
Journal of consumer marketing
2
Journal of international consumer marketing
2
Asia Pacific journal of marketing and logistics
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Journal of consumer behaviour
1
Journal of internet commerce
1
Journal of promotion management : innovations in planning and applied research
1
Psychology & marketing
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Series: Management know-how / M
1
SpringerLink / Bücher
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The mood effect : how mood, disclosure language and ad skepticism influence the effectiveness of native advertising
Wen, Taylor Jing
;
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Kim, E.
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1296-1308
Persistent link: https://www.econbiz.de/10014368268
Saved in:
2
Social identification theory and the elaboration likelihood model : impact of strength of ethnic identification among African American consumers on services advertising evaluations
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10014519717
Saved in:
3
The semiotics of emojis in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1223-1241
Persistent link: https://www.econbiz.de/10014531208
Saved in:
4
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
5
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
6
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
7
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
8
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
9
Listicles vs. narratives : the interplay between mood, message type, and disclosure on native-advertising effectiveness
Noland, Chris R.
;
Wen, Taylor Jing
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 377-399
Persistent link: https://www.econbiz.de/10013464083
Saved in:
10
Predicting advertising persuasiveness : a decision tree method for understanding emotional (in)congruence of ad placement on YouTube
Wen, Taylor Jing
;
Chuan, Ching-Hua
;
Yang, Jing
;
Tsai, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10013358824
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->