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~person:"Baum, Matthias"
~person:"Walter, Benjamin von"
~source:"econis"
~subject:"Firmenimage"
~subject:"HR marketing"
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Search: subject_exact:"Einstellung von Personal"
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Firmenimage
HR marketing
Personalbeschaffung
19
Recruitment
19
Personalmarketing
12
Corporate reputation
5
Personalauswahl
5
Personnel selection
5
Deutschland
4
Germany
4
Advertising
3
Advertising effects
3
Brand management
3
Erfolgsfaktor
3
Markenführung
3
Signalling
3
Success factor
3
Target group
3
Werbewirkung
3
Werbung
3
Zielgruppe
3
recruitment
3
Arbeitsuche
2
Award
2
Brand image
2
Consumer attitudes
2
Employee appraisal
2
Entrepreneurs
2
Higher education institution
2
Hochschule
2
Job search
2
Markenimage
2
Organizational attractiveness
2
Person-organization fit
2
Personalbeurteilung
2
Preisverleihung
2
Strategic management
2
Strategisches Management
2
Structural equation model
2
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9
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German
8
English
7
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Baum, Matthias
Walter, Benjamin von
Kabst, Rüdiger
7
Yu, Kang Yang Trevor
7
Van Hoye, Greet
6
Hesse, Gero
5
Kremmel, Dietmar
5
Lippold, Dirk
5
Trost, Armin
5
Bröckermann, Reiner
4
Buckmann, Jörg
4
Ivens, Stefan
4
Mattmüller, Roland
4
Schaarschmidt, Mario
4
Allen, David G.
3
Beck, Christoph
3
Busold, Matthias
3
Dineen, Brian R.
3
Edwards, Martin R.
3
Huber, Frank
3
Jäger, Wolfgang
3
Kirbach, Christine
3
Lievens, Filip
3
Neves, José Gonçalves das
3
Pepels, Werner
3
Saini, Gordhan K.
3
Schumacher, Lutz
3
Achilles, Wolfgang
2
Agrawal, Rakesh Kumar
2
Ahamad, Faiz
2
Ahmad, Anees
2
Alkanova, Olga N.
2
Baran, Engin
2
Bartscher, Thomas
2
Bierer, Kristina
2
Biernoth, Miriam
2
Bussin, Mark
2
Böhm, Stephan
2
Collins, Christopher J.
2
Diercks, Joachim
2
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Springer Fachmedien Wiesbaden
1
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Employer brand management : Arbeitgebermarken aufbauen und steuern
3
Human resource management
2
Journal of business research : JBR
2
Die Betriebswirtschaft : DBW
1
European management journal
1
The international journal of human resource management
1
Zeitschrift für Personalforschung : (ZfP)
1
Zeitschrift für Personalforschung : ZfP
1
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ECONIS (ZBW)
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1
The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris
;
Baum, Matthias
- In:
Journal of business research : JBR
106
(
2020
),
pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
Saved in:
2
Top employer awards : a double-edged sword?
Überschaer, Anja
;
Baum, Matthias
- In:
European management journal
38
(
2020
)
1
,
pp. 146-156
Persistent link: https://www.econbiz.de/10012211572
Saved in:
3
When do employer awards pay off and when do they not? : the impact of award familiarity on applicants’ job pursuit intentions and the moderating role of corporate brand awareness
Baum, Matthias
;
Überschaer, Anja
- In:
The international journal of human resource management
29
(
2018
)
21
,
pp. 3093-3117
Persistent link: https://www.econbiz.de/10012033062
Saved in:
4
Bindung und Anwerbung von Mitarbeitern : Beiträge zum Behavioral Branding und Employer Branding
Walter, Benjamin von
-
2011
Persistent link: https://www.econbiz.de/10009542053
Saved in:
5
Modeling the impact of advertisement-image congruity on applicant attraction
Baum, Matthias
;
Schäfer, Marina
;
Kabst, Rüdiger
- In:
Human resource management
55
(
2016
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10011436902
Saved in:
6
Employer Brand Management : Grundlagen, Strategie, Umsetzung
Walter, Benjamin von
;
Kremmel, Dietmar
- In:
Employer brand management : Arbeitgebermarken aufbauen …
,
(pp. 3-35)
.
2016
Persistent link: https://www.econbiz.de/10011525949
Saved in:
7
Strategische Situationsanalyse : Ausgangssituation der Arbeitgebermarke analysieren
Walter, Benjamin von
;
Weis, Franziska
;
Kremmel, Dietmar
- In:
Employer brand management : Arbeitgebermarken aufbauen …
,
(pp. 71-95)
.
2016
Persistent link: https://www.econbiz.de/10011525962
Saved in:
8
Employer Branding-Strategie : strategische Ausrichtung der Arbeitgebermarke bestimmen
Walter, Benjamin von
;
Kremmel, Dietmar
- In:
Employer brand management : Arbeitgebermarken aufbauen …
,
(pp. 113-137)
.
2016
Persistent link: https://www.econbiz.de/10011525977
Saved in:
9
Reactions towards diversity recruitment and the moderating influence of the recruiting firms' country-of-origin
Baum, Matthias
;
Sterzing, Anke
;
Alaca, Neslim
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4140-4149
Persistent link: https://www.econbiz.de/10011553940
Saved in:
10
Employer brand management : Arbeitgebermarken aufbauen und steuern
Walter, Benjamin von
(
ed.
);
Kremmel, Dietmar
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10014011840
Saved in:
1
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