//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Baumgarth, Carsten"
~person:"Bihler, Jürgen"
~person:"Ferrell, Odies C."
~type_genre:"Glossary included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
4
Konsumentenverhalten
4
Beziehungsmarketing
2
Brand
2
Brand image
2
Brand management
2
Markenartikel
2
Markenführung
2
Markenimage
2
Market research
2
Market segmentation
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
Marktsegmentierung
2
Physical distribution
2
Relationship marketing
2
Theorie
2
Theory
2
Vertrieb
2
Controlling
1
Lehrbuch
1
Management control
1
Markenbekanntheit
1
Markenpolitik
1
Packaging
1
Verpackung
1
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Glossary included
Article in journal
8
Aufsatz in Zeitschrift
8
Glossar enthalten
4
Lehrbuch
4
Aufsatzsammlung
3
Textbook
3
Collection of articles of several authors
2
Konferenzschrift
2
Sammelwerk
2
Bibliografie enthalten
1
Bibliography included
1
Graue Literatur
1
Handbook
1
Handbuch
1
Non-commercial literature
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
German
2
English
2
Author
All
Baumgarth, Carsten
Bihler, Jürgen
Ferrell, Odies C.
Solomon, Michael R.
6
Askegaard, Søren
4
Bamossy, Gary J.
4
Olson, Jerry C.
4
Peter, Jerome Paul
4
Zelenak, Mel J.
4
Hogg, Margaret K.
3
Peppers, Don
3
Rogers, Martha
3
Bänsch, Axel
2
Kanuk, Leslie Lazar
2
Piacentini, Maria
2
Pride, William M.
2
Schiffman, Leon G.
2
Szmigin, Isabelle
2
Assael, Henry
1
Best, Roger J.
1
Bullock, Chester
1
Castleberry, Stephen Bryon
1
Diamond, Jay
1
Fennis, Bob Michaël
1
Haan, Peter de
1
Hansen, Håvard
1
Hauser, Andrea
1
Howard, John A.
1
Kardes, Frank R.
1
Lantos, Geoffrey Paul
1
Lee, Stewart M.
1
Lindern, Eike von
1
Mowen, John C.
1
Müller, Michel H.
1
Peters, Anja
1
Pintel, Gerald
1
Pollard, Mark
1
Reiboldt, Wendy
1
Russell, Edward
1
Soman, Dilip
1
more ...
less ...
Published in...
All
Markenartikel / Sonderheft : das Magazin für Markenführung
1
Online Plus
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
2
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
3
Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
-
2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
Saved in:
4
Packung ist Marke : Mediawert Verpackung ; Pro Carton: Jürgen Bihler im Interview ; Markenschutz inklusive
Bihler, Jürgen
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003624130
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->