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~person:"Baumgarth, Carsten"
~person:"Bowden, Jana"
~person:"Fischer, Alexander"
~person:"Hultén, Peter"
~person:"Kamalanabhan, T. J."
~subject:"Arbeitsverhalten"
~subject:"Erdölindustrie"
~subject:"Markenimage"
~subject:"Messung"
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Arbeitsverhalten
Erdölindustrie
Markenimage
Messung
Internal branding
7
Interne Markenführung
7
Brand image
5
Internal communication
3
Interne Kommunikation
3
B-to-B-Marketing
2
Brand management
2
Business-to-business marketing
2
Consumer behaviour
2
International marketing
2
Internationales Marketing
2
Konsumentenverhalten
2
Markenführung
2
Work behaviour
2
Brand
1
Coping strategy
1
Coping-Strategie
1
Corporate culture
1
Einzelhandel
1
India
1
Indien
1
Internal brand equity
1
Markenartikel
1
Measurement
1
Meta-Analyse
1
Meta-analysis
1
Oil industry
1
Public enterprise
1
Resilience
1
Retail trade
1
Retailing
1
SST
1
Selbstbedienung
1
Self-service
1
Unternehmenskultur
1
brand citizenship behavior
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Baumgarth, Carsten
Bowden, Jana
Fischer, Alexander
Hultén, Peter
Kamalanabhan, T. J.
Tomczak, Torsten
7
Esch, Franz-Rudolf
6
Bruhn, Manfred
3
Herrmann, Andreas
2
Jackson, Ulrike
2
Kernstock, Joachim
2
Schnebelen, Stefanie
2
Strödter, Kristina
2
Wentzel, Daniel
2
Wolf, Antje
2
Abratt, Russell
1
Afshardoost, Mona
1
Ali, Mohsin
1
Batt, Verena
1
Bendixen, Michael
1
Biedenbach, Galina
1
Biedenbach, Thomas
1
Binu Raj, Asha
1
Bookman, Sonia
1
Bosslet, Ronja
1
Du Preez, Rose
1
Duh, Helen Inseng
1
Eichel, Verena
1
Eshaghi, Mohammad Sadegh
1
Fatima, Afsheen
1
Fritsch, Martha
1
Goller, Markus
1
Grace, Debra
1
Hesse, Andreas
1
Holzer, Matthias
1
Huang, Ching-Ying
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Häusler, Mariella
1
Jedecke, Michaela
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Corporate communications : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of strategic marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
2
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
3
Internal corporate communication and its impact on internal branding : Perception of Indian public sector employees
Sharma, Neha
;
Kamalanabhan, T. J.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 300-322
Persistent link: https://www.econbiz.de/10009621662
Saved in:
4
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
Saved in:
5
Interne Kommunikation zum Aufbau von Markenwissen bei den Mitarbeitern
Esch, Franz-Rudolf
;
Fischer, Alexander
;
Strödter, Kristina
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 101-120)
.
2009
Persistent link: https://www.econbiz.de/10003856359
Saved in:
6
Interne Kommunikation zum Aufbau von Markenwissen bei den Mitarbeitern
Esch, Franz-Rudolf
;
Fischer, Alexander
;
Strödter, Kristina
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 101-120)
.
2008
Persistent link: https://www.econbiz.de/10003599852
Saved in:
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