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~person:"Baumgarth, Carsten"
~person:"Collins, Hilary"
~person:"Goller, Markus"
~person:"Kamalanabhan, T. J."
~person:"Schnebelen, Stefanie"
~subject:"Arbeitsverhalten"
~subject:"Corporate culture"
~subject:"Markenimage"
~subject:"Measurement"
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Search: subject_exact:"Brand behavior"
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Arbeitsverhalten
Corporate culture
Markenimage
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Internal branding
5
Interne Markenführung
5
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4
B-to-B-Marketing
2
Brand
2
Brand management
2
Business-to-business marketing
2
Markenartikel
2
Markenführung
2
Satisfaction
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Unternehmenskultur
2
Work behaviour
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Zufriedenheit
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brand behavior
2
brand happiness
2
brand management
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Consumer behaviour
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effectiveness
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Baumgarth, Carsten
Collins, Hilary
Goller, Markus
Kamalanabhan, T. J.
Schnebelen, Stefanie
Tomczak, Torsten
9
Esch, Franz-Rudolf
7
Herrmann, Andreas
4
Wentzel, Daniel
4
Bruhn, Manfred
3
Brodbeck, Heinz
2
Fischer, Alexander
2
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2
Kernstock, Joachim
2
Schmidt, Marco
2
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2
Wolf, Antje
2
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1
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1
Ali, Mohsin
1
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1
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1
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1
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1
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1
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1
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Corporate communications : an international journal
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Global business and organizational excellence : a review of research & best practices
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovative Markenführung und -implementierung
1
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ECONIS (ZBW)
7
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1
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
2
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
Saved in:
3
Internal corporate communication and its impact on internal branding : Perception of Indian public sector employees
Sharma, Neha
;
Kamalanabhan, T. J.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 300-322
Persistent link: https://www.econbiz.de/10009621662
Saved in:
4
Using branding to effect internal change at Spie Batignolles
Collins, Hilary
;
Crespin-Mazet, Florence
; …
- In:
Global business and organizational excellence : a …
31
(
2011/12
)
1
,
pp. 63-70
Persistent link: https://www.econbiz.de/10009387267
Saved in:
5
Der Mitarbeiter als Marke : Brand Behaviour als Erfolgsfaktor der Markenimplementierung
Goller, Markus
;
Jedecke, Michaela
;
Mönch, Bernward
- In:
Innovative Markenführung und -implementierung
,
(pp. 311-334)
.
2011
Persistent link: https://www.econbiz.de/10009349217
Saved in:
6
Markenorientierung und Interne Markenstärke als Erfolgstreiber von B-to-B-Marken : empirische Belege und Managementempfehlungen
Baumgarth, Carsten
;
Schmidt, Marco
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 333-356)
.
2010
Persistent link: https://www.econbiz.de/10003909982
Saved in:
7
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
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