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~person:"Baumgarth, Carsten"
~person:"Ferrell, Odies C."
~person:"Lindern, Eike von"
~subject:"Consumer behaviour"
~type_genre:"Glossary included"
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Consumer behaviour
Konsumentenverhalten
4
Beziehungsmarketing
2
Market research
2
Market segmentation
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Marktforschung
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Marktsegmentierung
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Brand
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Controlling
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Data collection
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Baumgarth, Carsten
Ferrell, Odies C.
Lindern, Eike von
Solomon, Michael R.
6
Askegaard, Søren
4
Bamossy, Gary J.
4
Olson, Jerry C.
4
Peter, Jerome Paul
4
Zelenak, Mel J.
4
Hogg, Margaret K.
3
Peppers, Don
3
Rogers, Martha
3
Bänsch, Axel
2
Kanuk, Leslie Lazar
2
Piacentini, Maria
2
Pride, William M.
2
Schiffman, Leon G.
2
Szmigin, Isabelle
2
Assael, Henry
1
Best, Roger J.
1
Bihler, Jürgen
1
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1
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1
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1
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1
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Howard, John A.
1
Kardes, Frank R.
1
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1
Lee, Stewart M.
1
Mowen, John C.
1
Müller, Michel H.
1
Peters, Anja
1
Pintel, Gerald
1
Pollard, Mark
1
Reiboldt, Wendy
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ECONIS (ZBW)
4
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1
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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2
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
3
Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
-
2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
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4
Praxisbuch Kundenbefragungen : repräsentative Stichproben auswählen, relevante Fragen stellen, Ergebnisse richtig interpretieren
Weinreich, Uwe
;
Lindern, Eike von
-
2008
Persistent link: https://www.econbiz.de/10003597464
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