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~person:"Baumgarth, Carsten"
~person:"Ferrell, Odies C."
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~type_genre:"Glossary included"
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Markenimage
Consumer behaviour
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Baumgarth, Carsten
Ferrell, Odies C.
Solomon, Michael R.
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Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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2
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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3
Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
-
2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
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