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~person:"Baumgarth, Carsten"
~person:"Ferrell, Odies C."
~type_genre:"Collection of articles of several authors"
~type_genre:"Glossary included"
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Consumer behaviour
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Baumgarth, Carsten
Ferrell, Odies C.
Sheth, Jagdish N.
40
Belk, Russell W.
21
Jacoby, Jacob
9
Askegaard, Søren
7
Bettman, James R.
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Warde, Alan
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Bala, Christian
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Bauer, Hans H.
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Hansen, Ursula
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Kardes, Frank R.
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Laroche, Michel
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Lee, In
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Martínez-López, Francisco J.
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Mick, David Glen
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Peter, Jerome Paul
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Schuldzinski, Wolfgang
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Sherry, John F.
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Spiller, Achim
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Thøgersen, John
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Wang, Cheng Lu
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Wilde, Klaus D.
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Wildner, Raimund
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Zelenak, Mel J.
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Aiello, Gaetano
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Arsel, Zeynep
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B-to-B-Markenführung : Grundlagen - Konzepte - Best Practice
Baumgarth, Carsten
(
ed.
)
-
2018
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011782278
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2
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
3
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
4
Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
-
2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
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