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~person:"Baumgarth, Carsten"
~person:"Ferrell, Odies C."
~type_genre:"Glossary included"
~type_genre:"Non-commercial literature"
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Consumer behaviour
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Baumgarth, Carsten
Ferrell, Odies C.
Janssen, Maarten C. W.
36
Bauer, Hans H.
35
Rock, Bram de
32
Cherchye, Laurens
30
Huber, Frank
28
Moraga-González, José Luis
26
Sutter, Matthias
25
Vermeulen, Frederic
23
Dräger, Lena
19
Stavins, Joanna
19
Kerschbamer, Rudolf
18
Wiedmann, Klaus-Peter
18
Inderst, Roman
17
Jonker, Nicole
17
Shy, Oz
17
Vandenbussche, Hylke
17
Zhou, Jidong
17
Chandon, Pierre
16
Falk, Armin
16
Seiler, Stephan
16
Wertenbroch, Klaus
16
Blundell, Richard W.
15
Courty, Pascal
15
Franses, Philip Hans
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Helm, Roland
15
Schuh, Scott
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Spiller, Achim
15
Warlop, Luk
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Wildenbeest, Matthijs R.
15
Armstrong, Mark
14
Carroll, Chris
14
Cruijsen, Carin van der
14
Friedrichsen, Jana
14
Griffith, Rachel
14
Karlan, Dean
14
Netessine, Serguei
14
Nevo, Aviv
14
Peitz, Martin
14
Shelegia, Sandro
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Villas-Boas, Sofia
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Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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2
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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3
Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
-
2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
Saved in:
4
Preisbereitschaften und Kaufabsichten für Co-Brands : Einflussfaktoren und Messansätze
Wachendorf, Frank
;
Baumgarth, Carsten
-
2002
Persistent link: https://www.econbiz.de/10003565659
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