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~person:"Baumgarth, Carsten"
~person:"Hultén, Peter"
~person:"Kamalanabhan, T. J."
~person:"Schnebelen, Stefanie"
~subject:"Arbeitsverhalten"
~subject:"Markenimage"
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Arbeitsverhalten
Markenimage
Brand image
4
Internal branding
4
Interne Markenführung
4
Brand management
3
Markenführung
3
B-to-B-Marketing
2
Brand
2
Business-to-business marketing
2
Consumer behaviour
2
Konsumentenverhalten
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Markenartikel
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Satisfaction
2
Zufriedenheit
2
brand behavior
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brand happiness
2
brand management
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Coping strategy
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Coping-Strategie
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Corporate culture
1
Einzelhandel
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Erdölindustrie
1
India
1
Indien
1
Internal brand equity
1
Internal communication
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International marketing
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Internationales Marketing
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Interne Kommunikation
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Measurement
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Messung
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Oil industry
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Public enterprise
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Resilience
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Retail trade
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Retailing
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Baumgarth, Carsten
Hultén, Peter
Kamalanabhan, T. J.
Schnebelen, Stefanie
Tomczak, Torsten
7
Esch, Franz-Rudolf
6
Bruhn, Manfred
3
Fischer, Alexander
2
Herrmann, Andreas
2
Jackson, Ulrike
2
Kernstock, Joachim
2
Strödter, Kristina
2
Wentzel, Daniel
2
Wolf, Antje
2
Abratt, Russell
1
Afshardoost, Mona
1
Ali, Mohsin
1
Batt, Verena
1
Bendixen, Michael
1
Biedenbach, Galina
1
Biedenbach, Thomas
1
Binu Raj, Asha
1
Bookman, Sonia
1
Bosslet, Ronja
1
Bowden, Jana
1
Du Preez, Rose
1
Duh, Helen Inseng
1
Eichel, Verena
1
Eshaghi, Mohammad Sadegh
1
Fatima, Afsheen
1
Fritsch, Martha
1
Goller, Markus
1
Grace, Debra
1
Hesse, Andreas
1
Holzer, Matthias
1
Huang, Ching-Ying
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Häusler, Mariella
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Jedecke, Michaela
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Corporate communications : an international journal
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Psychology & marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
2
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
3
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
Saved in:
4
Internal corporate communication and its impact on internal branding : Perception of Indian public sector employees
Sharma, Neha
;
Kamalanabhan, T. J.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 300-322
Persistent link: https://www.econbiz.de/10009621662
Saved in:
5
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
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