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~person:"Baumgarth, Carsten"
~person:"Keränen, Joona"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Business-to-business marketing"
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Business-to-business marketing
Markenführung
88
Brand management
87
Marketing
84
Marketing theory
83
Marketingtheorie
80
Marktforschung
68
Marketing management
63
Marketingmanagement
63
Market research
62
Relationship marketing
51
Beziehungsmarketing
49
Consumer behaviour
48
Konsumentenverhalten
47
B-to-B-Marketing
42
Theorie
40
Theory
40
Lieferantenmanagement
37
Supplier relationship management
37
Deutschland
32
Germany
32
International marketing
29
Markenpolitik
28
Brand
27
Markenartikel
26
Markenimage
25
Brand image
24
Internationales Marketing
22
USA
15
United States
15
Marketingforschung
14
Erfolgsfaktor
13
Success factor
13
Corporate Social Responsibility
12
Customer value
12
Innovation
12
Kundenwert
12
Corporate social responsibility
11
Betriebliche Wertschöpfung
10
Bibliometrics
10
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15
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1
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Article
32
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10
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Article in journal
25
Aufsatz in Zeitschrift
25
Aufsatz im Buch
7
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7
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
2
Collection of articles written by one author
2
Festschrift
2
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2
Bibliografie enthalten
1
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1
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1
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1
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Language
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English
30
German
12
Author
All
Baumgarth, Carsten
Keränen, Joona
Malhotra, Naresh K.
Sheth, Jagdish N.
Kleinaltenkamp, Michael
49
Backhaus, Klaus
35
Johnston, Wesley J.
22
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Homburg, Christian
18
Lindgreen, Adam
18
Geiger, Ingmar
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Grewal, Rajdeep
14
Jacob, Frank
14
Lilien, Gary L.
14
Brennan, Ross
13
Hofmaier, Richard
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Schmitz, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Kumar, V.
11
Pepels, Werner
11
Plinke, Wulff
11
Rangarajan, Deva
11
Sridhar, Shrihari
11
Ahearne, Michael
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Lippold, Dirk
10
Snehota, Ivan
10
Woodside, Arch G.
10
Zolkiewski, Judy
10
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Institution
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Springer Fachmedien Wiesbaden
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
13
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
4
Legends in marketing
4
Journal of business-to-business marketing
3
Journal of business research : JBR
2
SpringerLink / Bücher
2
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
European journal of marketing : EJM
1
Innovative Markenführung und -implementierung
1
MIT sloan management review
1
Management decision : MD
1
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
1
Marktorientierte Unternehmensführung
1
Psychology & marketing
1
Technovation : an international journal of technical innovation and entrepreneurship
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
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All
ECONIS (ZBW)
42
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1
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42
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date (oldest first)
1
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
2
B2B influencer
marketing
: conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
3
Selling and monetizing data in B2B markets : four data-driven value propositions
Ritala, Paavo
;
Keränen, Joona
;
Fishburn, Jessica
; …
- In:
Technovation : an international journal of technical …
130
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014492072
Saved in:
4
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
5
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
6
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
7
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
8
Three ways to sell value in B2B markets
Keränen, Joona
;
Terho, Harri
;
Saurama, Antti
- In:
MIT sloan management review
62
(
2021
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012643333
Saved in:
9
How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri
;
Keränen, Joona
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
Saved in:
10
Opportunities for value-based selling in an economic crisis : managerial insights from a firm boundary theory
Keränen, Joona
;
Salonen, Anna
;
Terho, Harri
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 389-395
Persistent link: https://www.econbiz.de/10012285377
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