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~person:"Baumgarth, Carsten"
~person:"Kumar, Vikas"
~person:"Septianto, Felix"
~subject:"Brand image"
~subject:"Erfolgsfaktor"
~subject:"Werbung"
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Search: subject:"branding"
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Brand image
Erfolgsfaktor
Werbung
Brand management
107
Markenführung
107
Markenimage
37
Brand
36
Markenartikel
35
Consumer behaviour
33
Konsumentenverhalten
33
Deutschland
28
Germany
28
Markenpolitik
28
Beziehungsmarketing
16
Relationship marketing
16
B-to-B-Marketing
12
Business-to-business marketing
12
Luxury goods
10
Luxusgüter
10
Marketing management
10
Marketingmanagement
10
Success factor
10
Theorie
10
Theory
10
Lieferantenmanagement
9
Supplier relationship management
9
Advertising effects
8
Werbewirkung
8
Advertising
7
Corporate Social Responsibility
7
Corporate social responsibility
7
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7
Corporate culture
6
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6
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6
World
6
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English
39
German
16
Author
All
Baumgarth, Carsten
Kumar, Vikas
Septianto, Felix
Burmann, Christoph
55
Melewar, T. C.
26
Huber, Frank
25
Keller, Kevin Lane
25
Loureiro, Sandra Maria Correia
25
Bang, Nguyen
22
Guzman, Francisco
22
Phau, Ian
22
De Chernatony, Leslie
21
Diamantopoulos, Adamantios
20
Esch, Franz-Rudolf
20
Japutra, Arnold
20
Bruhn, Manfred
19
Foroudi, Pantea
19
Sarkar, Abhigyan
18
Sattler, Henrik
17
MacInnis, Deborah J.
16
Romaniuk, Jenni
16
Christodoulides, George
15
Ekinci, Yuksel
15
Schmidt, Holger J.
15
Bauer, Hans H.
14
Dens, Nathalie
14
Gupta, Suraksha
14
Han, Heesup
14
Khan, Imran
14
King, Ceridwyn
14
Park, C. Whan
14
Pelsmacker, Patrick de
14
Rahman, Zillur
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
13
Veloutsou, Cleopatra
13
Völckner, Franziska
13
Fetscherin, Marc
12
Grohmann, Bianca
12
Ko, Eunju
12
Meffert, Heribert
12
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Springer Fachmedien Wiesbaden
4
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
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Journal of retailing and consumer services
5
SpringerLink / Bücher
4
Journal of business research : JBR
3
Journal of travel and tourism marketing
3
Research
3
International marketing review
2
Journal of advertising
2
Marketing intelligence & planning
2
The journal of product & brand management
2
Arbeitspapiere der Nordakademie
1
Arts marketing : an international journal ; AM
1
Asia Pacific journal of marketing and logistics
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Der Markt : international journal of marketing
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of arts management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global marketing
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Kultur- und Museumsmanagement
1
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
1
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Online Plus
1
Schriften zum Kultur- und Museumsmanagement
1
Springer eBook Collection
1
Springer eBook Collection / Business and Economics
1
The journal of brand management : an international journal
1
Tourism management perspectives : TMP
1
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
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ECONIS (ZBW)
51
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
3
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
4
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
5
Building relationship orientation among travelers through destination brand authenticity
Kumar, Vikas
;
Kaushal, Vikrant
;
Kaushik, Arun Kumar
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10014293847
Saved in:
6
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
7
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
8
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
9
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
10
Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
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