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~person:"Beal, Virginia"
~person:"Hartnett, Nicole"
~subject:"Television advertising"
~type_genre:"Aufsatz in Zeitschrift"
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Television advertising
Fernsehwerbung
8
Advertising effects
7
Werbewirkung
7
Fernsehen
5
Television
5
Advertising
3
Consumer behaviour
3
Fernsehprogramm
3
Konsumentenverhalten
3
Media usage
3
Mediennutzung
3
Television programme
3
Internet marketing
2
Online-Marketing
2
Werbung
2
Advertising planning
1
Australia
1
Australien
1
Biometrics
1
Biometrie
1
Creativity
1
Duplication of viewing
1
Dynamic human-centric communication systems theory
1
Effectiveness
1
Empirical method
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Empirische Methode
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Experiment
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Eye-tracking
1
Großbritannien
1
Kreativität
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Lab experiments
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Lead-in
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Longitudinal research
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Loyalty
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Media
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Perception
1
Program scheduling
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Programme promotions
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Aufsatz in Zeitschrift
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Beal, Virginia
Hartnett, Nicole
Bellman, Steven
18
Varan, Duane
14
Pelsmacker, Patrick de
9
Wilbur, Kenneth C.
8
Bakir, Aysen
7
Cauberghe, Verolien
6
Jeong, Yongick
6
Kent, Robert J.
5
Reijmersdal, Eva A. van
5
Romaniuk, Jenni
5
Schweidel, David A.
5
Coffey, Amy Jo
4
Dens, Nathalie
4
Guitart, Ivan A.
4
Hudders, Liselot
4
Kennedy, Rachel
4
Kind, Hans Jarle
4
Neijens, Peter C.
4
Pan, Steve
4
Schweda, Anika
4
Wooley, Brooke
4
Betts, Kevin R.
3
Bijmolt, Tammo H. A.
3
Boerman, Sophie C.
3
Cheong, Yunjae
3
Fossen, Beth L.
3
Joo, Mingyu
3
Kim, Kihan
3
Lee, Wei-Na
3
Lipsman, Andrew
3
Nilssen, Tore
3
Phau, Ian
3
Rask, Amy
3
Reinares, Pedro
3
Robinson, Jennifer A.
3
Sharp, Byron
3
Shi, Yang
3
Soni, Pavleen
3
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European journal of marketing : EJM
2
Journal of advertising research
2
European journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
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ECONIS (ZBW)
8
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
3
Best measures of attention to creative tactics in TV advertising : when do attention-getting devices capture or reduce attention?
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10012118864
Saved in:
4
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
5
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
6
Creative that sells : how advertising execution affects sales
Hartnett, Nicole
;
Kennedy, Rachel
;
Sharp, Byron
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 102-112
Persistent link: https://www.econbiz.de/10011453888
Saved in:
7
Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
8
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
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