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~person:"Bearden, William O."
~person:"Christodoulides, George"
~person:"Dahlgaard-Park, Su Mi"
~person:"Hair, Joseph F."
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Einzelhandel"
~subject:"Service quality"
~type:"book"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
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Service quality
Consumer behaviour
7
Konsumentenverhalten
7
Beziehungsmarketing
2
Dienstleistungsqualität
2
Markenführung
2
Markenimage
2
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2
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2
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Bearden, William O.
Christodoulides, George
Dahlgaard-Park, Su Mi
Hair, Joseph F.
Mattila, Anna S.
Paul, Justin
Aiello, Gaetano
2
Baumgarth, Carsten
2
Faultrier, Brigitte de
2
Fetscherin, Marc
2
Grewal, Dhruv
2
Pauwels-Delassus, Véronique
2
Roper, Stuart
2
Zarantonello, Lia
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Apéria, Tony
1
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Bang, Nguyen
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Bihler, Jürgen
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Binz Astrachan, Claudia
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Boltz, Dirk-Mario
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Brady, Michael K.
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Brown, James
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Cayolla, Ricardo Roseira
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Chebat, Jean-Charles
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Dahlgaard, Jens Jörn
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Darley, William K.
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Druică, Elena
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Gielens, Kathrijn
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Guzman, Francisco
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He, Jiaxun
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Herresthal, Claudia
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Hollebeek, Linda D.
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Iglesias, Oriol
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Jacques, Tristan
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Ko, Eunju
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Journal of family business strategy
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Journal of retailing
1
Journal of retailing and consumer services
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The journal of product & brand management
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
5
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Special issue: retailing and consumer services at a tipping point : conceptual frameworks and theoretical models
Paul, Justin
(
ed.
);
Rosenbaum, Mark
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012238483
Saved in:
2
Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia
(
ed.
);
Prügl, Reinhard
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012061002
Saved in:
3
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
4
Special issue: From value creation to customer satisfaction loyalty and brand equity
Dahlgaard-Park, Su Mi
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009504085
Saved in:
5
Special issue: Consumer behavior and retailing
Bearden, William O.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003892401
Saved in:
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