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~person:"Bearden, William O."
~person:"Christodoulides, George"
~person:"Hair, Joseph F."
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Service quality"
~type:"book"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
Consumer behaviour
Einzelhandel
Service quality
Konsumentenverhalten
8
Markenführung
3
Market research
2
Marketing
2
Marktforschung
2
Retail trade
2
Verbraucherverhalten
2
Beziehungsmarketing
1
Corporate reputation
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Emotion
1
Familie
1
Familienunternehmen
1
Family
1
Family business
1
Firmenimage
1
Forschung
1
Luxury goods
1
Luxusgüter
1
Markenimage
1
Marketing management
1
Marketingforschung
1
Marketingmanagement
1
Measurement
1
Messung
1
Methode
1
Motivation
1
Personality psychology
1
Personality trait
1
Persönlichkeitsmerkmal
1
Persönlichkeitspsychologie
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Relationship marketing
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Service industry
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Bearden, William O.
Christodoulides, George
Hair, Joseph F.
Mattila, Anna S.
Paul, Justin
Hippner, Hajo
4
Wang, Cheng Lu
4
Wilde, Klaus D.
4
Grewal, Dhruv
3
Reisch, Lucia A.
3
Thøgersen, John
3
Wiedmann, Klaus-Peter
3
Aiello, Gaetano
2
Baumgarth, Carsten
2
Campbell, Margaret C.
2
Chenavaz, Régis
2
Dahlgaard, Jens Jörn
2
Fam, Kim Shyan
2
Faultrier, Brigitte de
2
Fetscherin, Marc
2
Gwozdz, Wencke
2
Hollebeek, Linda D.
2
Ko, Eunju
2
Lewis, Alan
2
MacInnis, Deborah J.
2
Martínez-López, Francisco J.
2
Micheletti, Michele
2
Parsons, Elizabeth
2
Pauwels-Delassus, Véronique
2
Pepels, Werner
2
Piacentini, Maria
2
Poon, Che-cheong
2
Roper, Stuart
2
Rosenbaum, Mark
2
Sandıkçı, Özlem
2
Schmitt, Bernd
2
Schwarz, Norbert
2
Seo, Yuri
2
Singh, Ramendra
2
Wells, Victoria
2
Wells, Victoria K.
2
Zarantonello, Lia
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The journal of product & brand management
2
Journal of family business strategy
1
Journal of marketing education : JME
1
Journal of marketing theory and practice
1
Journal of retailing
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
8
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1
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
2
Special issue: consumer insights : marketing research
Mills, Adam J.
(
ed.
);
Hair, Joseph F.
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012662615
Saved in:
3
Special issue: retailing and consumer services at a tipping point : conceptual frameworks and theoretical models
Paul, Justin
(
ed.
);
Rosenbaum, Mark
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012238483
Saved in:
4
Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia
(
ed.
);
Prügl, Reinhard
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012061002
Saved in:
5
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
6
Special issue on psychological ownership : a concept of value to the marketing field
Jussila, Iiro
(
contributor
);
Tarkiainen, Anssi
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011300924
Saved in:
7
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O.
(
ed.
);
Netemeyer, Richard G.
(
ed.
); …
-
2011
-
Third edition
Persistent link: https://www.econbiz.de/10013547488
Saved in:
8
Special issue: Consumer behavior and retailing
Bearden, William O.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003892401
Saved in:
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