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~person:"Beatson, Amanda T."
~person:"Greenley, Gordon E."
~subject:"Betriebsführung"
~subject:"Industrie"
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Marketing management
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Beatson, Amanda T.
Greenley, Gordon E.
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European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Journal of management studies : JMS
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ECONIS (ZBW)
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1
An application of a diagnostic framework for strategy
Greenley, Gordon E.
- In:
Journal of management studies : JMS
24
(
1987
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10001071614
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2
The relationship of strategic and marketing plans
Greenley, Gordon E.
- In:
European journal of operational research : EJOR
27
(
1986
)
1
,
pp. 17-24
Persistent link: https://www.econbiz.de/10003563293
Saved in:
3
An overview of marketing planning in UK manufacturing companies
Greenley, Gordon E.
- In:
European journal of marketing : EJM
16
(
1982
)
7
,
pp. 3-15
Persistent link: https://www.econbiz.de/10001071486
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