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~person:"Beatty, Sharon E."
~person:"Diamantopoulos, Adamantios"
~person:"Paul, Justin"
~subject:"Bewertung"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
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Bewertung
Consumer behaviour
Indien
Konsumentenverhalten
117
Brand image
45
Markenimage
45
Brand management
41
Markenführung
41
Bibliometrics
29
Bibliometrie
29
Relationship marketing
29
Beziehungsmarketing
28
Brand
25
Markenartikel
24
Designation of origin
21
Herkunftsbezeichnung
21
International marketing
20
Internationales Marketing
20
Customer satisfaction
19
Dienstleistungsqualität
19
Globalisierung
19
Globalization
19
Kundenzufriedenheit
19
Service quality
19
Einzelhandel
15
India
15
Multinationales Unternehmen
15
Retail trade
15
Transnational corporation
15
Online retailing
14
Online-Handel
14
USA
13
United States
13
Measurement
12
Structural equation model
12
Strukturgleichungsmodell
12
Auslandsinvestition
11
Emotion
11
Foreign investment
11
KMU
11
Messung
11
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Undetermined
84
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6
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Article
130
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
131
Aufsatz im Buch
4
Book section
4
Aufsatzsammlung
2
Language
All
English
131
Author
All
Beatty, Sharon E.
Diamantopoulos, Adamantios
Paul, Justin
Han, Heesup
114
Mattila, Anna S.
99
Ghosh, Saibal
89
Khare, Arpita
85
Kamaiah, Bandi
80
Lusk, Jayson L.
77
Phau, Ian
73
Dwivedi, Yogesh Kumar
71
Gierl, Heribert
70
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
61
Reddy, Y. V.
61
Belk, Russell W.
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Kumar, Vikas
56
Tiwari, Aviral Kumar
56
Jain, Pramod Kumar
54
Chawla, Deepak
50
Herrmann, Andreas
50
Rangarajan, Chakravarthi
50
Sen, Kunal
50
Ko, Eunju
49
Kumar, Sunil
49
Bagozzi, Richard P.
48
Laroche, Michel
48
Walsh, Gianfranco
48
Gaiha, Raghav
46
Hollebeek, Linda D.
46
Joshi, Himanshu
46
Pelsmacker, Patrick de
46
Jha, Raghbendra
45
Kim, Jungkeun
45
Kumar, Satish
45
Sharma, Piyush
45
Rahman, Zillur
44
Singh, Tarlok
44
Vrontis, Demetris
44
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Journal of business research : JBR
30
Journal of retailing and consumer services
13
Journal of international marketing
11
International marketing review
5
International journal of consumer studies
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Journal of marketing theory and practice
3
Technological forecasting & social change : an international journal
3
British journal of management
2
British journal of management : BJM
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service research : JSR
2
Psychology & marketing
2
The journal of consumer marketing
2
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
European journal of marketing
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
Journal of East-West business
1
Journal of consumer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of service theory and practice
1
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ECONIS (ZBW)
131
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131
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1
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
4
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
5
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
6
Applying reactance theory to study consumer responses to COVID restrictions : a note on model specification
Matarazzo, Michela
;
Diamantopoulos, Adamantios
- In:
International marketing review
40
(
2023
)
5
,
pp. 894-905
Persistent link: https://www.econbiz.de/10014470100
Saved in:
7
"Buy local" campaigns in times of crisis : insights from reactance theory
Matarazzo, Michela
;
Diamantopoulos, Adamantios
;
Raff, …
- In:
International marketing review
40
(
2023
)
7
,
pp. 45-78
Persistent link: https://www.econbiz.de/10014470399
Saved in:
8
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
9
Factors affecting green purchase behavior : a systematic literature review
Sharma, Kavita
;
Aswal, Chandni
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2078-2092
Persistent link: https://www.econbiz.de/10014328869
Saved in:
10
FLEs' concerns with misbehaving customers in the time of COVID and beyond
Gillson, Stephanie T.
;
Beatty, Sharon E.
;
Northington, …
- In:
Journal of service theory and practice
33
(
2023
)
6
,
pp. 771-796
Persistent link: https://www.econbiz.de/10014448092
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