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~person:"Bechara, Antoine"
~person:"Weber, Bernd"
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ECONIS (ZBW)
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Marketing placebo effects : from behavioral effects to behavior change?
Enax, Laura
;
Weber, Bernd
- In:
Journal of agricultural & food industrial organization
13
(
2015
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10011415784
Saved in:
2
How we relate to brands : psychological and neurophysiological insights into consumer-brand relationships
Reimann, Martin
;
Castaño, Raquel
;
Zaichkowsky, Judith Lynne
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 128-142
Persistent link: https://www.econbiz.de/10009548885
Saved in:
3
Decision neuroscience and consumer decision making
Yoon, Carolyn
;
Gonzalez, Richard J.
;
Bechara, Antoine
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
2
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009565401
Saved in:
4
Neurofinance : Geldverarbeitung im Gehirn
Bürger, Corinna
;
Weber, Bernd
- In:
Neuroökonomie : Grundlagen - Methoden - Anwendungen
,
(pp. 219-279)
.
2011
Persistent link: https://www.econbiz.de/10008663301
Saved in:
5
Methoden der Neuroökonomie
Weber, Bernd
- In:
Neuroökonomie : Grundlagen - Methoden - Anwendungen
,
(pp. 41-55)
.
2011
Persistent link: https://www.econbiz.de/10008663308
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6
Integrating fMRI with psychophysiological measurements in the study of decision making
Wong, Savio W. H.
;
Xue, Gui
;
Bechara, Antoine
- In:
Journal of neuroscience, psychology, and economics
4
(
2011
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10009533011
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7
Functional magnetic resonance imaging in consumer research : a review and application
Reimann, Martin
;
Schilke, Oliver
;
Weber, Bernd
; …
- In:
Psychology & marketing
28
(
2011
)
6
,
pp. 608-637
Persistent link: https://www.econbiz.de/10009130502
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8
Neuroökonomie : Grundlagen - Methoden - Anwendungen
Reimann, Martin
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515940
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9
Die Rolle des Belohnungssystems in der Wahrnehmung von Produkten
Elger, Christian Erich
;
Weber, Bernd
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 109-117)
.
2010
Persistent link: https://www.econbiz.de/10003992355
Saved in:
10
The somatic marker framework as a neurological theory of decision-making : review, conceptual comparisons, and future neuroeconomics research
Reimann, Martin
;
Bechara, Antoine
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 767-776
Persistent link: https://www.econbiz.de/10009272607
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