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~person:"Beck, Joshua T."
~person:"Park, Young-Hoon"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Kundenbindungsprogramm"
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Beziehungsmarketing
Kundenbindungsprogramm
5
Loyalty program
5
Relationship marketing
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Consumer behaviour
2
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Beck, Joshua T.
Park, Young-Hoon
Tanford, Sarah
11
Bijmolt, Tammo H. A.
10
Mattila, Anna S.
7
Zolfaghari, Saeed
6
Meyer-Waarden, Lars
5
Raab, Carola
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Yang, Morgan X.
5
Yu, Irina Y.
5
Baloglu, Seyhmus
4
Banik, Shanta
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Bhardwaj, Renu
4
Breugelmans, Els
4
Chan, Haksin
4
Dorotic, Matilda
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Hwang, Yoo Hee
4
Karray, Salma
4
Mimouni Chaabane, Aïda
4
Palmatier, Robert W.
4
Rabbanee, Fazlul K.
4
Ramaseshan, B.
4
Soni, Pavleen
4
Steinhoff, Lena
4
Zeng, Kevin J.
4
Berezan, Orie
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Bradlow, Eric T.
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Chun, So Yeon
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Li, Zonghuo
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Noble, Stephanie M.
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Pez, Virginie
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Sajtos, Laszlo
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Söderlund, Magnus
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Tahal, Radek
3
Verhoef, Peter C.
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Viswanathan, Vijay
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Wong, IpKin Anthony
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
2
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
3
Review of the theoretical underpinnings of loyalty programs
Henderson, Conor M.
;
Beck, Joshua T.
;
Palmatier, Robert W.
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 256-276
Persistent link: https://www.econbiz.de/10009259722
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