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~person:"Beck, Joshua T."
~subject:"Loyalty program"
~subject:"Marketing theory"
~type_genre:"Aufsatz in Zeitschrift"
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Loyalty program
Marketing theory
Beziehungsmarketing
2
Kundenbindungsprogramm
2
Relationship marketing
2
International marketing
1
Internationales Marketing
1
Marketing
1
Marketing management
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Marketingmanagement
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Marketingtheorie
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culture
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Aufsatz in Zeitschrift
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Beck, Joshua T.
Bijmolt, Tammo H. A.
12
Tanford, Sarah
11
Mattila, Anna S.
7
Dorotic, Matilda
6
Meyer-Waarden, Lars
6
Verhoef, Peter C.
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Zolfaghari, Saeed
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Breugelmans, Els
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Raab, Carola
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Yang, Morgan X.
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Yu, Irina Y.
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Banik, Shanta
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Bazargan, Amirhossein
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Bhardwaj, Renu
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Bradlow, Eric T.
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Chan, Haksin
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Ha, Young
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Hwang, Yoo Hee
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Im, Hyunjoo
4
Karray, Salma
4
Mimouni Chaabane, Aïda
4
Noble, Stephanie M.
4
Palmatier, Robert W.
4
Rabbanee, Fazlul K.
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Ramaseshan, B.
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Soni, Pavleen
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Steinhoff, Lena
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Zeng, Kevin J.
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Baloglu, Seyhmus
3
Berezan, Orie
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Chun, So Yeon
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Danaher, Peter J.
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Danaher, Tracey S.
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Fearne, Andrew P.
3
Fok, Dennis
3
Kumar, V.
3
Li, Zonghuo
3
Lin, Tin-Chun
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Murthi, B. P. S.
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Neslin, Scott A.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
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ECONIS (ZBW)
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Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
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2
Review of the theoretical underpinnings of loyalty programs
Henderson, Conor M.
;
Beck, Joshua T.
;
Palmatier, Robert W.
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 256-276
Persistent link: https://www.econbiz.de/10009259722
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