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~person:"Becker, Annika"
~person:"Brockhoff, Klaus"
~person:"Chapleo, Chris"
~subject:"Markenführung"
~subject:"Reputation"
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Markenführung
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Nonprofit marketing
8
Nonprofit-Marketing
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Becker, Annika
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Mitchell, Sarah-Louise
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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International journal of public sector management : IJPSM
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ECONIS (ZBW)
7
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1
Do reputational signals matter for nonprofit organizations? : an experimental study
Shahid, Subhan
;
Becker, Annika
;
Kundi, Yasir Mansoor
- In:
Management decision
60
(
2022
)
6
,
pp. 1645-1661
Persistent link: https://www.econbiz.de/10013350107
Saved in:
2
Toward the importance of nonprofit brand equity : results from a study of German nonprofit organizations
Boenigk, Silke
;
Becker, Annika
- In:
Nonprofit management & leadership
27
(
2016
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10011637040
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3
Brand "infrastructure" in nonprofit organizations : challenges to successful brand building?
Chapleo, Chris
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 199-209
Persistent link: https://www.econbiz.de/10011376488
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4
Exploring rationales for branding a university : should we be seeking to measure branding in UK universities?
Chapleo, Chris
- In:
The journal of brand management : an international journal
18
(
2010/11
)
6
,
pp. 411-422
Persistent link: https://www.econbiz.de/10009127892
Saved in:
5
Do UK universities communicate their brands effectively through their websites?
Chapleo, Chris
;
Durán, María Victoria Carrillo
; …
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10009295476
Saved in:
6
What defines "successful" university brands?
Chapleo, Chris
- In:
International journal of public sector management : IJPSM
23
(
2010
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10008652338
Saved in:
7
Bedeutung und Bekanntheit von Universitätsmarken
Brockhoff, Klaus
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 423-445)
.
2008
Persistent link: https://www.econbiz.de/10003677499
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