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~person:"Becker, Jochen"
~person:"Grahsl, Isabella"
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Relationship marketing"
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Becker, Jochen
Grahsl, Isabella
Homburg, Christian
31
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Sheth, Jagdish N.
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Schriftenreihe des Energie-Forschungszentrums Niedersachsen
1
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ECONIS (ZBW)
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Identifikation und Erschließung innovativer Wachstumspotenziale von Energieversorgungsunternehmen im Privatkundensegment
Grahsl, Isabella
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011343223
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The perfect marketeer : a coordinator between customer and financial market focus
Becker, Jochen
;
Medjedovic, Josip
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
6
,
pp. 28-31
Persistent link: https://www.econbiz.de/10009676006
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Der Strategietrend im Marketing : vom Massenmarketing über das Segmentmarketing zum kundenindividuellen Marketing ; [Anleitung zur strategischen Weiterentwicklung von Unternehmen]
Becker, Jochen
-
2000
Persistent link: https://www.econbiz.de/10001506829
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