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~person:"Becker, Kip"
~subject:"Firmenimage"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Firmenimage
Brand image
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Arbeitspapier
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Becker, Kip
Melewar, T. C.
17
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15
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11
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10
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6
Iglesias, Oriol
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3
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He, Xinming
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3
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3
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Global business & economics review
1
Journal for international business and entrepreneurship development
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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1
Organizational usage of social media for corporate reputation management
Becker, Kip
;
Lee, Jung Wan
- In:
Journal of Asian finance, economics and business : JAFEB
6
(
2019
)
1
,
pp. 231-240
Persistent link: https://www.econbiz.de/10012035634
Saved in:
2
Social network reputation management : an international study
Becker, Kip
;
Nobre, Helena
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 436-451
Persistent link: https://www.econbiz.de/10010489060
Saved in:
3
Monitoring and protecting company and brand reputation on social networks : when sites are not enough
Becker, Kip
;
Nobre, Helena
;
Kanabar, Vijay
- In:
Global business & economics review
15
(
2013
)
2/3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10009721409
Saved in:
4
Developing consumer brand relationships built to last : brand stress, catastrophic events and negative social network campaigns
Nobre, Helena
;
Becker, Kip
- In:
Journal for international business and entrepreneurship …
6
(
2012
)
2
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009615828
Saved in:
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