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~person:"Beckman, Sara L."
~person:"Di Maria, Eleonora"
~subject:"Marketing management"
~subject:"New product development"
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Beckman, Sara L.
Di Maria, Eleonora
Sosa, Manuel
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Mital, Anil
6
Dahl, Darren W.
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Dell'Era, Claudio
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Knowledge management strategies for business development
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Customer participation in new product development : an Industry 4.0 perspective
Naeem, Hafiz Muhammad
;
Di Maria, Eleonora
- In:
European journal of innovation management
25
(
2022
)
6
,
pp. 637-655
Persistent link: https://www.econbiz.de/10014231228
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2
User-centered design roadmapping : anchoring roadmapping in customer value before technology selection
Kim, Euiyoung
;
Simonse, Lianne W. L.
;
Beckman, Sara L.
; …
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
1
,
pp. 109-126
Persistent link: https://www.econbiz.de/10013162782
Saved in:
3
To frame or reframe : where might design thinking research go next?
Beckman, Sara L.
- In:
California management review
62
(
2020
)
2
,
pp. 144-162
Persistent link: https://www.econbiz.de/10012214591
Saved in:
4
Design roadmapping in an uncertain world : implementing a customer-experience-focused strategy
Kim, Euiyoung
;
Beckman, Sara L.
;
Agogino, Alice
- In:
California management review
61
(
2018
)
1
,
pp. 43-70
Persistent link: https://www.econbiz.de/10012175273
Saved in:
5
Luxury firms in China : the role of design and marketing capabilities
Bettiol, Marco
;
Chiarvesio, Maria
;
Di Maria, Eleonora
; …
- In:
Global business review
17
(
2016
)
6
,
pp. 1269-1279
Persistent link: https://www.econbiz.de/10011665141
Saved in:
6
SMEs and competitive advantage : a mix of innovation, marketing, and ICT : the case of "Made in Italy"
Di Maria, Eleonora
;
Micelli, Stefano
- In:
Knowledge management strategies for business development
,
(pp. 310-323)
.
2010
Persistent link: https://www.econbiz.de/10003905713
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