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~person:"Behrens, Anton"
~person:"Byon, Kevin K."
~person:"Sveinson, Katherine"
~person:"Vrontis, Demetris"
~subject:"Emotion"
~subject:"Frauen"
~subject:"Konsumentenverhalten"
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Sport organization
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Sportmarketing
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Sports marketing
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sport consumer behavior
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Behrens, Anton
Byon, Kevin K.
Sveinson, Katherine
Vrontis, Demetris
Heere, Bob
8
Katz, Matthew
8
Kunkel, Thilo
8
Delia, Elizabeth B.
7
McDonald, Heath
7
Wann, Daniel L.
7
Doyle, Jason P.
6
Funk, Daniel C.
6
Shuv-Ami, Avichai
6
Uhrich, Sebastian
6
Biscaia, Rui
5
Kim, Yu Kyoum
5
Ko, Yong Jae
5
Lock, Daniel
5
Ahn, Taesoo
4
Anagnostopoulos, Christos
4
Baker, Thomas A., III.
4
Behnam, Mohsen
4
Drayer, Joris
4
Havard, Cody T.
4
Hoeber, Larena
4
Jang, Wonseok
4
Melton, E. Nicole
4
Theodorakis, Nicholas D.
4
Yoshida, Masayuki
4
Zhang, James J.
4
Asada, Akira
3
Cayolla, Ricardo
3
Chang, Yonghwan
3
Delshab, Vahid
3
Filo, Kevin
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Fujak, Hunter
3
Inoue, Yuhei
3
James, Jeffrey D.
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Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
4
Global business & economics review
1
Journal of customer behaviour
1
Journal of promotion management : JPM
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The marketing review
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ECONIS (ZBW)
16
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1
Selling gender through kids' sport team merchandise : a multimodal critical discourse analysis
Sveinson, Katherine
;
Macaulay, Charles D. T.
- In:
Journal of sport management : the official journal of …
38
(
2024
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10014633197
Saved in:
2
What makes sport spectating family-friendly? : a phenomenological study of mothers' sport fan game-day experiences
Sveinson, Katherine
;
Toffoletti, Kim
- In:
Journal of sport management : the official journal of …
37
(
2023
)
2
,
pp. 102-115
Persistent link: https://www.econbiz.de/10014246182
Saved in:
3
You'll never want to watch alone : the effect of displaying in-stadium social atmospherics on media consumers' responses to new sport leagues across different types of media
Behrens, Anton
;
Uhrich, Sebastian
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 120-138
Persistent link: https://www.econbiz.de/10013163203
Saved in:
4
Understanding the lack of diversity in sport consumer behavior research
Delia, Elizabeth B.
;
Melton, E. Nicole
;
Sveinson, Katherine
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 265-276
Persistent link: https://www.econbiz.de/10013255815
Saved in:
5
Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
Saved in:
6
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
7
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
8
Team identification and negotiation : a mediated-moderation model of constraints, motivation, and sport consumption
Byon, Kevin K.
;
Salge, Carolina Alves de Lima
;
Baker, …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10012486862
Saved in:
9
Uniting a sport teams' global fan community : prototypical behavior of satellite fans enhances local fans' attitudes and perceptions of groupness
Behrens, Anton
;
Uhrich, Sebastian
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
5
,
pp. 598-617
Persistent link: https://www.econbiz.de/10012385000
Saved in:
10
Sportscape, emotion, and behavioral intention : a case of the big four US-based major sport leagues
Jang, Wooyoung
;
Byon, Kevin K.
;
Yim, Brian H.
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 321-343
Persistent link: https://www.econbiz.de/10012256486
Saved in:
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