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~person:"Bellman, Steven"
~person:"Bergkvist, Lars"
~person:"Kim, Kihan"
~subject:"Fernsehwerbung"
~subject:"United States"
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Search: subject_exact:"Werbekontaktanalyse"
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Fernsehwerbung
United States
Advertising effects
41
Werbewirkung
41
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17
Werbung
16
Television advertising
14
Consumer behaviour
12
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psychometrics
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Bellman, Steven
Bergkvist, Lars
Kim, Kihan
Wilbur, Kenneth C.
14
Kaiser, Harry M.
10
Pelsmacker, Patrick de
10
Mueller, Barbara
9
Varan, Duane
9
Cheong, Yunjae
7
Diehl, Sandra
7
Hartmann, Wesley R.
7
Jin, Ginger Zhe
7
Terlutter, Ralf
7
Bakir, Aysen
6
Cantoni, Davide
6
Cauberghe, Verolien
6
Chesnes, Matthew
6
Dens, Nathalie
6
Jeong, Yongick
6
Tucker, Catherine
6
Bursztyn, Leonardo
5
Grossman, Michael
5
Kent, Robert J.
5
Liaukonyte, Jura
5
McQuarrie, Edward F.
5
Phillips, Barbara J.
5
Romaniuk, Jenni
5
Russell, Cristel Antonia
5
Tekin, Erdal
5
Verhellen, Yann
5
Wada, Roy
5
Beal, Virginia
4
Bijmolt, Tammo H. A.
4
Calder, Bobby J.
4
Choi, Yung Kyun
4
Gao, Zhihong
4
Gierl, Heribert
4
Goldfarb, Avi
4
Guitart, Ivan A.
4
Hudders, Liselot
4
Joo, Mingyu
4
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Journal of marketing communications
5
Journal of advertising research
4
Journal of advertising : official publication of the American Academy of Advertising
2
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
International journal of sports marketing & sponsorship
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
18
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
3
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
4
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
5
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
6
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
7
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
8
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
9
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
10
Limited-interruption advertising in digital-video content
Brechman, Jean
;
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 289-298
Persistent link: https://www.econbiz.de/10011595681
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