Limited-interruption advertising in digital-video content
Jean Brechman, Steven Bellman, Jennifer A. Robinson, Amy Rask, Duane Varan
| Year of publication: |
September 2016
|
|---|---|
| Authors: | Brechman, Jean ; Bellman, Steven ; Rask, Amy ; Varan, Duane |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 56.2016, 3, p. 289-298
|
| Subject: | Digitale Dienste | Web-based service | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2016-001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011595681