//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bellman, Steven"
~person:"Bergkvist, Lars"
~person:"Kim, Kihan"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekontaktanalyse"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
United States
Advertising effects
40
Werbewirkung
40
Advertising
16
Werbung
15
Fernsehwerbung
13
Television advertising
13
Consumer behaviour
11
Konsumentenverhalten
11
Internet marketing
10
Online-Marketing
10
Sportmarketing
6
Sports marketing
6
USA
6
Brand management
5
Markenführung
5
Measurement
5
Messung
5
Brand image
3
Celebrity endorsement
3
Celebrity-Werbung
3
Experiment
3
Fernsehen
3
Markenimage
3
Perception
3
Television
3
Wahrnehmung
3
psychometrics
3
Advertising planning
2
Biometrics
2
Biometrie
2
Brand extension
2
C-OAR-SE
2
Eye-tracking
2
Interactive media
2
Interaktive Medien
2
Markentransfer
2
Media usage
2
Mediennutzung
2
Performance measurement
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Bellman, Steven
Bergkvist, Lars
Kim, Kihan
Kaiser, Harry M.
10
Mueller, Barbara
9
Diehl, Sandra
7
Cheong, Yunjae
5
McQuarrie, Edward F.
5
Phillips, Barbara J.
5
Tucker, Catherine
5
Bakir, Aysen
4
Choi, Yung Kyun
4
Gao, Zhihong
4
Goldfarb, Avi
4
Hartmann, Wesley R.
4
Muehling, Darrel D.
4
Okazaki, Shintaro
4
Richards, Timothy J.
4
Terlutter, Ralf
4
Yoon, Hye Jin
4
Zheng, Yuqing
4
Allcott, Hunt
3
Bart, Yakov
3
Burton, Scot
3
Calder, Bobby J.
3
Carlson, Les
3
Gordon, Brett R.
3
Huh, Jisu
3
Jeong, Yongick
3
Jin, Ginger Zhe
3
Kareklas, Ioannis
3
Koinig, Isabell
3
Liaukonyte, Jura
3
Liu, Donald J.
3
Lodish, Leonard M.
3
Russell, Cristel Antonia
3
Schmit, Todd M.
3
Spotts, Harlan E.
3
Stafford, Marla Royne
3
Taylor, Charles Raymond
3
Torres, Ivonne M.
3
Weinberger, Marc G.
3
more ...
less ...
Published in...
All
Journal of advertising research
2
Journal of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Limited-interruption advertising in digital-video content
Brechman, Jean
;
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 289-298
Persistent link: https://www.econbiz.de/10011595681
Saved in:
2
Advertising spending efficiency among top US advertisers from 1985 to 2012 : overspending or smart managing?
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 344-358
Persistent link: https://www.econbiz.de/10010469997
Saved in:
3
Information content of super Bowl commercials 2001 -2009
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009627466
Saved in:
4
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
5
The effects of athlete-endorsed advertising : the moderating role of the athlete-audience ethnicity match
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of sport management : the official journal of …
25
(
2011
)
2
,
pp. 143-155
Persistent link: https://www.econbiz.de/10009161086
Saved in:
6
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->